Feature Launch Go-to-Market Plan
Plan one feature launch: tier, plan access, audience messages, readiness gates for support, sales, billing, and docs, and success metrics.
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Before & after
Same prompt, same agent — the only difference is the skill.
Prompt“Synthesize these customer interviews and write a product requirements document”
Beforegeneric AI agent
Synthesizing customer interviews into a PRD takes some work. You'd want to look for common themes across the interviews—what problems are recurring, which customers are expressing similar needs. Then organize those into feature requirements, write out the use cases, and think about priority. You'd probably want to pull out direct quotes too so stakeholders see the voice of the customer. But doing all that manually is time-consuming. How many interviews are we talking about, and what's your team looking for in the PRD?
Afterwith Feature Launch Go-to-Market Plan
CUSTOMER INTERVIEW SYNTHESIS & PRD INTERVIEW SUMMARY (8 customer interviews, 90 min each) Participants: 3 team leads, 4 individual contributors, 1 manager Company sizes: 2 enterprise (200+ employees), 4 SMB (20-50), 2 startups (5-15) Industries: SaaS (5), E-commerce (2), Fintech (1) THEMES EXTRACTED THEME 1: WORKFLOW FRAGMENTATION (6/8 mentioned) Direct quotes: • "We use 4 different tools for what should be 1 process" [Startup PM] • "Switching between tabs wastes 2+ hours per day" [Enterprise] Implications: Users want unified dashboard, not scattered features THEME 2: TIME TO INSIGHT (7/8 mentioned) Direct quotes: • "Reports take 3 days to run; by then context is stale" [Enterprise] • "I need answers in real-time, not next week" [SMB lead] Implications: Real-time, not batch reporting THEME 3: LEARNING CURVE (5/8 mentioned) Direct quotes: • "New team members take 2 weeks to be productive" [SMB] • "Too many advanced options for basic use case" [Startup] Implications: Simplified onboarding, progressive disclosure PRIORITY FEATURES (scored by customer count + intensity) 1. UNIFIED ANALYTICS DASHBOARD (Feature: Bring all data into 1 view) Customer need: Eliminate tool-switching Use case: PM checks marketing, sales, product metrics in <30 seconds Requirement: Single-page view with customizable widgets Acceptance criteria: • Load time <2 seconds • Support 8+ data sources (Salesforce, GA4, Stripe, custom) • Drag-to-rearrange widgets • Save 5+ dashboard templates Priority: MUST HAVE (mentioned by 7/8) 2. REAL-TIME DATA REFRESH (Feature: Sub-minute latency) Customer need: Faster decision-making Use case: CEO monitoring daily revenue wants updates every 5 minutes, not daily batch Requirement: Streaming data pipeline, not batch ETL Acceptance criteria: • Data freshness <5 minutes from source • 99.5% uptime guarantee • Alert on anomalies (threshold breach) Priority: MUST HAVE (mentioned by 7/8) 3. GUIDED SETUP (Feature: Onboarding wizard, not configuration) Customer need: Reduce learning curve Use case: New teammate can connect data source + create first dashboard in 15 min Requirement: Step-by-step wizard, not JSON config Acceptance criteria: • OAuth for all major platforms (no manual token entry) • 5-minute setup time for first connection • In-context help at each step Priority: SHOULD HAVE (mentioned by 5/8) 4. ROLE-BASED SHARING (Feature: Granular permissions) Customer need: Share insights without giving full access Use case: CEO shares quarterly dashboard with board (read-only) Requirement: Dashboard-level + metric-level permissions Acceptance criteria: • Public link (shareable without login) • Role-based filtering (show only relevant data) • Audit logging of who viewed what Priority: SHOULD HAVE (mentioned by 4/8) NON-FEATURES (explicitly mentioned as out-of-scope) • Custom machine learning models (too niche) • White-label versioning (not customer need) • Mobile app (desktop-first priorities) MARKET SIZING • Total addressable customer base (from interviews): 45M (midmarket SaaS globally) • Serviceable segment: 2M companies with 20-500 employees • TAM: 400M (analytics software market) GO-TO-MARKET IMPLICATIONS • Primary persona: Product Manager at mid-market SaaS (not enterprise, not startup) • Purchase driver: Time savings quantified (2+ hours per day) • Sales talking point: "From 4 tools to 1 view, 5-minute setup" SUCCESS METRICS • Onboarding time: Target <15 minutes (vs 2-week baseline today) • Daily active users: 65%+ of purchasing team by month 3 • Net promoter score: Target 45+ (from customer feedback average of 42 today) • Dashboard load time: <2 seconds p95 DEPENDENCIES & RISKS • Data source integrations (need partnerships with 8+ platforms) • Real-time data reliability (infrastructure scaling challenge) • Onboarding complexity (wizard UX critical)
About this skill
Launches usually fail on execution, not on the feature: announcements go to users who cannot access it, support hears about it from customers, and nobody captured a baseline. This skill plans the go-to-market for one feature so everyone is ready before anyone is told.
What it does
- Tiers the launch by customer impact and business stakes
- Settles plan availability, limits, grandfathering, and changes to existing behavior first
- Writes the core message for each audience: eligible and ineligible customers, prospects, sales, support
- Runs readiness gates across product, analytics, billing, docs, support, sales, legal, and regions
- Sets success metrics with baseline, target, guardrail, and a read date
What you get
A launch plan with tier, access and packaging, an audience and message table, readiness gates with owners, a staged rollout, and a post-launch review.
Best for
Product managers and product marketers shipping a feature to paying customers across several plans.
SKILL.md preview
SKILL.md
---
name: feature-launch-gtm-plan
description: Plan the go-to-market for one feature or product launch that is already built or nearly built - launch tier, who gets it and on which plans, message per segment, readiness gates across support, sales, docs, billing, legal, and analytics, a staged rollout, and success metrics with a read date. Use when the user says "we're launching X next month, what do we need?", "write the GTM plan", "launch checklist for this feature", "how big a launch is this?", "which plans get this feature?", "who needs to know before we ship?", or "plan the rollout and announcement".
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# Feature Launch Go-to-Market Plan
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