Local SEO Manager
Manage local SEO for service-area businesses — appliance repair, HVAC, plumbing, cleaning, and any business that serves customers at their location.
Before & after
Same prompt, same agent — the only difference is the skill.
Local SEO is crucial if you serve customers in specific areas. Google Business Profile is the central hub. You'd want to audit it for completeness—make sure your name, address, phone number are consistent. Check your business category and description. Get reviews and respond to them. Post updates to show you're active. Schema markup helps Google understand your business type. You'd also create service area pages if you serve multiple neighborhoods. What's your current setup?
GOOGLE BUSINESS PROFILE AUDIT BUSINESS BASICS Name: Correct (no extra keywords stuffed) Address: 427 Oak Street, Portland OR 97214 — verified Phone: Listed and clickable — pass Website: Linked and working — pass Business hours: Current, no holidays missed — pass Category: Primary 'HVAC Contractor', Secondary 'Furnace Repair' — pass NAP CONSISTENCY ISSUES FOUND Google My Business: 427 Oak St Yellow Pages: 427 Oak Street (pass) Angie's List: 427 Oak St, Portland, Oregon (inconsistent state format) Fix required: Update Angie's profile to 427 Oak Street, Portland OR 97214 DESCRIPTION GAPS Current: 'We fix HVAC systems in Portland.' Improvement: Add service specificity + service area New: 'Family-owned HVAC repair and maintenance, serving inner Portland and outer Northeast neighborhoods since 2015. Emergency service available 24/7. Licensed, insured, same-day appointments.' REVIEW STATUS Total reviews: 38 (3.9 stars) Unresponded: 5 (critical—one 1-star from 2 weeks ago) Action: Respond to all within 24 hours. Address negative feedback with solution, not excuse PHOTO AUDIT Count: 12 photos (good) Quality issue: 4 photos are blurry or cropped (replace) Missing: Before/after installation photos, team photo, service van Fix: Add 5 high-quality photos showing work, team, equipment LOCAL SCHEMA MARKUP Status: Missing on website Required schema: LocalBusiness + Service + ServiceArea Implement: Add JSON-LD to homepage + service pages Result: Google will display service areas on your profile SERVICE AREA PAGES NEEDED Current: None Recommended: 1. Pearl District (high density, high revenue) 2. Lloyd District (industrial, B2B potential) 3. Gresham (outer area, underserved) Template: Keyword-rich intro + local landmarks + FAQ + CTA to book PRIORITY FIXES (Next 30 days) 1. Respond to all 5 unanswered reviews (1 day) 2. Fix NAP inconsistency on Angie's (1 day) 3. Improve description + add photos (3 days) 4. Implement schema markup (2 days) 5. Publish 3 service area pages (5 days) EXPECTED IMPACT: 18-25% increase in local search visibility within 60 days
About this skill
name: local-seo-manager description: Use when Manage local SEO for service-area businesses — appliance repair, HVAC, plumbing, cleaning, and any business that serves customers at their location.
Local Seo Manager
Manage local SEO for service-area businesses — appliance repair, HVAC, plumbing, cleaning, and any business that serves customers at their location. Use when the user wants to: audit Google Business Profile, generate neighborhood service area pages, check NAP consistency across directories, create LocalBusiness schema, or write review responses. Triggers: 'local SEO', 'Google Business Profile', 'GBP', 'service area page', 'NAP consistency', 'local citations', 'LocalBusiness schema', 'review responses', 'Google Maps ranking'. NOT for national SEO (use seo-audit). NOT for general schema (use schema-markup). NOT for AI answer-engine visibility (use aeo).
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the local-seo-manager skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Local Seo Manager; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: local-seo-manager
description: Use this skill when managing local SEO for service-area businesses such as appliance repair, HVAC, plumbing, or cleaning companies that serve customers at their location.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Local Seo Manager
Manages local search visibility for service-area businesses that travel to the customer rather than running a storefront.
## When to use
- Auditing a Google Business Profile for completeness and ranking gaps
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