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Paid Ads Campaign Planning and ROAS/CPA Diagnosis

Plans paid campaigns on Google, Meta, LinkedIn and X from break-even math, writes ads, and finds the metric behind a ROAS or CPA drop.

Marketingpaid-adsppc
by AgentVoltv1.0.0
Free to sign up · every skill included with AgentVolt Pro

Before & after

Same prompt, same agent — the only difference is the skill.

Prompt“Create a Meta Ads campaign strategy for our new product launch”
Beforegeneric AI agent
Meta Ads can be effective for product launches, but you need a solid strategy. You'd want to think about your target audience, what creative angle will resonate with them, how much budget to allocate, what conversion events to track. You'd probably want to run multiple ad variations to see what works. The key is starting with a clear objective—are you going for awareness, website traffic, or conversions? And you'll want to track your ROI closely since Meta costs can add up fast.
Afterwith Paid Ads Campaign Planning and ROAS/CPA Diagnosis
META ADS CAMPAIGN STRATEGY: Product Launch

CAMPAIN STRUCTURE
Campaign objective: Conversions (product signup + free trial)
Budget allocation: 15K over 6 weeks
Target launch date: Q3 Monday (soft launch to early-access list)

AUDIENCE SEGMENTATION

Audience A: WARM AUDIENCE (highest conversion potential)
• Website visitors (past 30 days)
• Email list (engaged subscribers)
• Lookalike audience (3% similarity to best customers)
• Ad spend: 40% of budget (6K)
• Expected ROAS: 3.5x
• Target conversion rate: 8-12%

Audience B: INTEREST-BASED (broad awareness)
• Interests: Product management, SaaS, business analytics
• Job titles: Product manager, VP Product, Founder
• Age: 25-55
• Location: US, UK, Canada, Australia
• Ad spend: 35% of budget (5.25K)
• Expected ROAS: 1.8x
• Target conversion rate: 2-4%

Audience C: LOOKALIKE EXPANSION (cold awareness)
• Lookalike 5-10% (broader matches)
• Interests: SaaS communities, analytics communities
• Ad spend: 25% of budget (3.75K)
• Expected ROAS: 1.2x
• Target conversion rate: 0.5-1%

AD CREATIVE LINEUP (A/B test variants)

Creative A: PROBLEM-SOLUTION VIDEO (30 sec)
Angle: Show the pain (4 tools switching) → solution (1 unified view)
CTA: "See Demo"
Expected engagement: High (video often 2x CTR vs static)
Thumbnail text: "4 Tools → 1 Dashboard"

Creative B: HERO IMAGE + BENEFIT COPY
Angle: Dashboard screenshot + social proof ("Save 10 hours/week")
CTA: "Start Free Trial"
Expected performance: Baseline for comparison
Headline: "Analytics. Unified. Done."

Creative C: CUSTOMER TESTIMONIAL (carousel)
Angle: Quote from beta customer + before/after metrics
• Card 1: "Before: 2 days to run a report"
• Card 2: "After: 30 seconds to answer any question"
• Card 3: CTA to free trial
Expected CTR: +15-20% vs Creative A

Creative D: WEBINAR REGISTRATION
Angle: "Live demo + Q&A with product team"
CTA: "Register Free"
Expected conversion: Lower intent (awareness stage)

AD COPY VARIATIONS

Variation 1 (Direct benefit)
"Stop switching between tools. See all your metrics in one place. Save 10+ hours/week."

Variation 2 (FOMO)
"Early adopters get lifetime 25% discount. Launch pricing ends June 15."

Variation 3 (Social proof)
"Used by 50+ product teams at YC startups. Join the launch day."

CAMPAIGN TIMELINE & BUDGET ALLOCATION

Week 1-2 (Pre-launch, 2K budget):
• A/B test 4 creatives + 3 copy variations (Audience A only)
• Optimize to lowest CPC
• Measure click-through rate and audience engagement

Week 3-4 (Launch week, 6K budget):
• Scale winning creative 40% increase
• Launch to Audience B (interest-based)
• Daily budget: 2K

Week 5-6 (Growth phase, 7K budget):
• Launch Audience C (lookalike expansion)
• Scale winning audiences + creatives
• Test video duration (15s vs 30s vs 60s)
• Daily budget: 2.3K

KEY METRICS TO MONITOR

• Cost Per Acquisition (CPA): Target 25 USD per sign-up
• Return on Ad Spend (ROAS): Target 2.5x (6K spend to 15K revenue value)
• Conversion rate: Target 3% overall (8-12% warm audience, 0.5-1% cold)
• Click-through rate (CTR): Target 1.2% (video) vs 0.8% (static)
• Cost per click (CPC): Target 0.50 USD
• Impression share: Target 40%+ in warm audiences

DONE-NOT-DONE CHECKLIST
• Conversion pixels installed (website pixel + custom events)
• UTM parameters configured (utm_source=meta_ads, utm_campaign=launch)
• Budget caps set (daily + lifetime limits)
• Age gate configured (18+)
• Audience overlap <10% between segments
• CMS scheduled for content (3 blog posts launching week 1)
• Sales team briefed (incoming leads expected by mid-week 3)
• Follow-up email sequence ready (onboarding for new sign-ups)

RISKS & CONTINGENCIES
• If CPA exceeds 35 USD by week 2: Pause Audience C, reallocate to Audience A
• If conversion rate <1%: Refresh creative (test new angle)
• If platform policy blocks ads: Have alternate creative approved in advance

About this skill

Your ROAS dropped and you don't know if it's the creative, the auction, the landing page, or broken tracking. Or you're about to launch with a budget split across five platforms and no target CPA. This skill works out the unit economics first, then tells you exactly what to build, write, cut, or fix.

What it does

  • Calculates break-even CPA and ROAS from your AOV, margin, or LTV, so "good performance" has a real number behind it
  • Checks whether your budget can actually get each campaign through learning, and consolidates the structure when it can't
  • Diagnoses ROAS/CPA drops by splitting CPA into CPM, CTR and conversion rate, then names the cause: creative fatigue, auction pressure, a landing page or offer problem, or broken tracking
  • Matches each platform to the demand it serves: Search captures existing intent, social creates it, LinkedIn fits only when deal size covers its costs
  • Writes ad copy as distinct angles within each platform's format and length limits, with a written rule for when to kill or scale each ad
  • Flags premises that won't hold: impossible ROAS targets, budgets too thin to learn, or special-category targeting rules

What you get

A ranked diagnosis or campaign plan: the economics, the structure, the specific actions in priority order, and the kill/scale thresholds to watch next. For quick questions, just the answer.

Best for

Founders, e-commerce and SaaS marketers, and freelance media buyers running their own Google, Meta, LinkedIn, or X budgets who need decisions, not a list of best practices.

SKILL.md preview

SKILL.md
---
name: paid-ads-campaign-planning-and-diagnosis
description: Plans, writes, and fixes paid ad campaigns on Google Ads, Meta, LinkedIn and X. It works from break-even CPA/ROAS math and budget-per-learning checks, and it diagnoses performance by splitting CPA into CPM, CTR and CVR. Use when the user says "plan a Meta campaign for my store", "write Google search ads for this", "my ROAS dropped this week", "my CPA keeps going up", "is LinkedIn worth it for us", "how should I split a $5k ad budget", "my ads stopped converting", or "review my ad account".
---

# Paid Ads Campaign Planning and ROAS/CPA Diagnosis

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