Analytics Tracking
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.
Before & after
Same prompt, same agent — the only difference is the skill.
GA4 audits are important for making sure you're capturing the right data. To give you useful feedback, I'd want to know what your current setup looks like—which events you're tracking, what your business goals are, and what conversions matter most to you. There could be several areas where tracking is incomplete, but without seeing your implementation, it's hard to say what specifically is missing. I can definitely help you think through an event taxonomy and identify gaps, but I'd need more details about your site structure and customer journey first. Would it help if I walked through a general audit framework?
GA4 AUDIT REPORT: Conversion Tracking Analysis CURRENT STATE: 18 events tracked, 6 custom conversions defined RISK LEVEL: High—critical conversions missing CRITICAL GAPS FOUND: 1. No tracking on product-add-to-cart button clicks (revenue leakage point) 2. Form abandonment events undefined (can't measure drop-off stages) 3. Video engagement not measured despite homepage feature 4. Email signup funnel lacks midpoint events (only start/complete) 5. Product-view event fires but product SKU dimension missing IMPLEMENTATION ROADMAP: PHASE 1 (This week): → Deploy cart click event via Google Tag Manager → Add form field-focus and form-error events → Create 4-stage email funnel (subscribe, confirm, click, unsubscribe) PHASE 2 (Next week): → Video engagement (play, 25%, 50%, 75%, complete) → Add SKU and category dimensions to product_view → Implement user_id cross-domain tracking ESTIMATED REVENUE VISIBILITY GAIN: 34% more data clarity TESTING DEADLINE: 5 business days
About this skill
name: analytics-tracking description: Use when Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.
Analytics Tracking
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the analytics-tracking skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Analytics Tracking; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: analytics-tracking
description: Use this skill when setting up, auditing, or debugging analytics tracking such as GA4, Google Tag Manager, event taxonomy, or conversion tracking.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Analytics Tracking
Builds tracking plans from scratch, audits GA4/GTM setups for gaps, and debugs missing or broken events to root cause.
## When to use
- A site has no tracking plan and events need defining
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