Cmo Advisor
Marketing leadership for scaling companies.
Before & after
Same prompt, same agent — the only difference is the skill.
Growth model design is about choosing your primary engine — whether you want to lean on product-led growth, sales-led, or community-led. Each has different cost structures and timelines. You'll want to think about your CAC, LTV, and payback period. You also need to build a marketing team that can execute on the model you choose — sales reps for sales-led, engineers for PLG, community managers for community-led. It's worth looking at your competitors and seeing what worked for them, but your specific situation matters more. Tell me more about your current revenue, customer acquisition costs, and how your customers are finding you today.
GROWTH MODEL COMPARISON (stage-appropriate) MODEL 1: Product-Led Growth (PLG) • Best for: Freemium motion, low-touch customers • Marketing budget: 15% of revenue • Hiring: 1 product marketer, 1 content marketer, no sales • Time to $1M ARR: 18-24 months • CAC payback: 8-12 months • Customer: Self-serve signup, trial-to-paid conversion focus • Risk: Requires very strong product, high churn = constant new user acquisition MODEL 2: Sales-Led Growth • Best for: $5K+ ACV, complex solutions • Marketing budget: 25% of revenue (includes sales comp) • Hiring: 2 SDRs + 2 AEs, 1 sales ops, 1 sales marketer • Time to $1M ARR: 24-30 months (but stickier) • CAC payback: 12-18 months • Customer: Inbound leads from ads, then 6-week sales cycle • Risk: High payroll fixed cost, slower initial growth MODEL 3: Community-Led Growth (hybrid) • Best for: Developer/creator audiences • Marketing budget: 20% of revenue • Hiring: 1 community manager, 1 developer advocate, 1 content editor • Time to $1M ARR: 20-28 months • CAC payback: 10-16 months • Customer: Organic reach via Discord/Slack community, word-of-mouth • Risk: Requires authentic voice, slow initial traction RECOMMENDATION FOR YOUR 10-PERSON TEAM Start with HYBRID: 60% PLG (freemium sign-up, in-app upsell) + 40% sales-led (enterprise custom deals) → Hire immediately: 1 product marketer, 1 marketing manager, 1 AE → Budget allocation: $40K/month on ads + content (60% of $67K marketing budget) → First milestone: 1000 freemium signups/month by month 6
About this skill
name: cmo-advisor description: Use when Marketing leadership for scaling companies.
Cmo Advisor
Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the cmo-advisor skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Cmo Advisor; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: cmo-advisor
description: Use this skill when designing brand strategy, selecting a growth model, allocating marketing budget, or building a marketing team for a scaling company.
version: 1.0.0
category: Business & Ops / Executive Advisory
author: AgentVolt
license: proprietary
tags:
- business-ops
- executive-advisory
---
# Cmo Advisor
Provides marketing-leadership-level thinking for scaling companies: choosing a growth model, allocating budget across channels, and designing a marketing org that matches the stage of the business.
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