Google Ads Search Campaign Audit & Optimization
Find where Google Ads Search money leaks and get a ranked list of exact fixes: negatives, settings, bidding, and Quality Score.
Before & after
Same prompt, same agent — the only difference is the skill.
Google Ads setup depends on your goals and budget. Are you targeting specific keywords, audiences, or products? What's your daily budget, and do you have a conversion tracking setup? I can help you think through bidding strategy—should you optimize for clicks, impressions, or conversions? Do you have existing ad copy or should we start fresh? What's your industry, and are there seasonality factors to consider? Once I understand the context better, I can suggest a structure.
GOOGLE ADS CAMPAIGN STRUCTURE: AGENCY SETUP
CAMPAIGN CONFIGURATION
Campaign name → Agency Services - Brand Keywords
Type → Search (keyword-based)
Budget → 2500/month (83/day)
Bid strategy → Maximize conversions (if 50+ monthly conversions tracked)
Location targeting → USA (or client's service area)
Language → English
AD GROUPS STRUCTURE (4 groups)
AD GROUP 1: BRANDED KEYWORDS
Keywords → +agency name, +agency name services (exact + phrase match)
Ad copy → Focus on unique value, call to action → "Schedule consultation"
Landing page → /services (not homepage)
Bid → Medium (clients have clear intent)
AD GROUP 2: SERVICE KEYWORDS
Keywords → +digital marketing agency, +social media management, +SEO services
Ad copy → Pain point angles ("Tired of managing it yourself?")
Landing page → /specific-service-page
Bid → Higher (more competition)
AD GROUP 3: COMPETITOR KEYWORDS
Keywords → +competitor agency name, +competitor + alternative
Ad copy → Differentiation message ("Same results, half the cost")
Landing page → /why-choose-us
Bid → Highest (expensive, use sparingly)
AD GROUP 4: AUDIENCE EXPANSION
Keywords → +agency for small business, +marketing help
Ad copy → Trust signals ("Serving 200+ companies since 2015")
Landing page → /case-studies
Bid → Medium-low
CONVERSION TRACKING
Event 1 → Contact form submission (value: 15 USD estimated)
Event 2 → Consultation scheduled (value: 50 USD)
Event 3 → Paid client acquired (value: 3000 USD)
Tracking code → Installed on all landing pages
MONITORING DASHBOARD
Metric | Target | Review frequency
Click-through rate | 4-6% | Weekly
Cost per lead | Under 50 USD | Daily
Quality score | 6+ | Ongoing
Conversion rate | 2-3% | Weekly
NEXT 30 DAYS
Day 1 → Campaign live, monitor for errors
Day 7 → First performance report (adjust bids if needed)
Day 30 → Full analysis, pause underperformers, increase winnersAbout this skill
Your Google Ads spend keeps climbing, conversions don't, and the Recommendations tab keeps telling you to raise your budget. This skill works like a paid search specialist taking over your account. It checks your conversion tracking first, works out which number actually caused the change, and gives you exact changes ranked by how much money each one saves.
What it does
- Breaks any change in cost or CPA down into impressions, CTR, CPC, and conversion rate, so you know which one moved before anything gets fixed
- Checks for conversion tracking problems first: double-counted actions, minor actions set as Primary, lead forms counted every time instead of once, and recent conversions that haven't come in yet
- Turns a pasted search terms report into themed negative keywords, each with a match type and the level to add it at (shared list, campaign, or ad group), and checks that none of them block your own keywords
- Catches settings that waste money: "Presence or interest" location targeting, Search Partners and Display turned on, auto-applied recommendations, and Performance Max taking your brand traffic
- Suggests a bid strategy and match types based on your real conversion volume, and won't let you pause keywords or ads before there's enough data
- Finds the weakest Quality Score component and gives the specific fix for that component
What you get
A short diagnosis and a ranked list of findings. Each finding comes with its evidence, an estimated dollar impact, the exact change to make, and the metric to check afterward. You also get a negatives table and a list of things that look bad but shouldn't be touched yet.
Best for
Small business owners, in-house marketers, and freelancers who run their own Google Ads Search campaigns without an agency and want specific changes, not general best practices.
SKILL.md preview
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name: google-ads-search-campaign-audit-optimization
description: Audits and optimizes Google Ads Search campaigns using pasted exports or account details. It checks conversion tracking first, breaks every performance change down into impressions, CTR, CPC, and conversion rate, groups search terms into themed negatives with a match type and level for each, and returns exact changes ranked by dollar impact. Use when the user says "audit my Google Ads", "spend is up but conversions are flat", "my Google Ads keeps wasting money on junk searches", "which negative keywords should I add", "why is my CPA climbing", "should I switch to broad match or target CPA", "my Quality Score is low".
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