GOOGLE ADS CAMPAIGN STRUCTURE: AGENCY SETUP

CAMPAIGN CONFIGURATION
Campaign name → Agency Services - Brand Keywords
Type → Search (keyword-based)
Budget → 2500/month (83/day)
Bid strategy → Maximize conversions (if 50+ monthly conversions tracked)
Location targeting → USA (or client's service area)
Language → English

AD GROUPS STRUCTURE (4 groups)

AD GROUP 1: BRANDED KEYWORDS
Keywords → +agency name, +agency name services (exact + phrase match)
Ad copy → Focus on unique value, call to action → "Schedule consultation"
Landing page → /services (not homepage)
Bid → Medium (clients have clear intent)

AD GROUP 2: SERVICE KEYWORDS
Keywords → +digital marketing agency, +social media management, +SEO services
Ad copy → Pain point angles ("Tired of managing it yourself?")
Landing page → /specific-service-page
Bid → Higher (more competition)

AD GROUP 3: COMPETITOR KEYWORDS
Keywords → +competitor agency name, +competitor + alternative
Ad copy → Differentiation message ("Same results, half the cost")
Landing page → /why-choose-us
Bid → Highest (expensive, use sparingly)

AD GROUP 4: AUDIENCE EXPANSION
Keywords → +agency for small business, +marketing help
Ad copy → Trust signals ("Serving 200+ companies since 2015")
Landing page → /case-studies
Bid → Medium-low

CONVERSION TRACKING
Event 1 → Contact form submission (value: 15 USD estimated)
Event 2 → Consultation scheduled (value: 50 USD)
Event 3 → Paid client acquired (value: 3000 USD)
Tracking code → Installed on all landing pages

MONITORING DASHBOARD
Metric | Target | Review frequency
Click-through rate | 4-6% | Weekly
Cost per lead | Under 50 USD | Daily
Quality score | 6+ | Ongoing
Conversion rate | 2-3% | Weekly

NEXT 30 DAYS
Day 1 → Campaign live, monitor for errors
Day 7 → First performance report (adjust bids if needed)
Day 30 → Full analysis, pause underperformers, increase winners