SCRIPT — "Why My First Startup Failed" · ~14 min

COLD OPEN (0:00–0:40) — no intro, no logo, no "welcome back"
"The wire hit at 9:14 in the morning. $1.2 million. I remember because I
screenshotted it.

Fourteen months later I was in the same chair writing an email telling
those investors the money was gone.

I've told this story wrong for three years. I said we ran out of runway.
That's true and it's not what happened."

[B-ROLL: the screenshot, blurred. Hold on it.]

The last line is the whole video. It opens a loop the viewer has to stay
for, and it promises a version they haven't heard.

ARC 1 — THE GOOD PART (0:40–3:30)
Why it looked like it was working. Real numbers. The audience must
believe you were winning, or the fall means nothing.
Retention beat at 2:15: "Three months later that number was fake and I
already knew it."

ARC 2 — THE CRACK (3:30–7:00)
The specific moment it went wrong, not the category. Not "we lost focus"
— the meeting, the decision, who said what.
Retention beat at 5:30: name the thing you'd do differently, then don't
explain it yet.

ARC 3 — THE SLOW PART (7:00–10:30)
The unglamorous months. This is where you keep or lose the audience:
resist summarizing. Specificity is what makes it not a LinkedIn post.

ARC 4 — THE PAYOFF (10:30–13:00)
Close the cold open loop. What actually happened, versus the story you'd
been telling. This lands only if you set it up at 0:40.

CTA (13:00–end) — one ask
Not "like, comment, subscribe." Ask the question the video earns: "If
you're in month fourteen right now — what's the number you're not
looking at?" Comments on a video like this are the algorithm signal.

WHAT TO CUT IF IT RUNS LONG
Arc 1. Every founder over-explains the good part. Two minutes is enough
to establish the height of the fall.