Social Media Strategy, Calendar and Engagement Diagnosis
Picks your platforms, builds a content calendar your team can keep up with, and works out why engagement stalled before suggesting fixes.
Before & after
Same prompt, same agent — the only difference is the skill.
Instagram is definitely a strong platform for reaching your audience. To build a really effective strategy, I'd need to know more about your current follower base, what kind of engagement you typically see, and what your main goal is—growing followers, driving traffic, or building community? Also, what's your posting frequency comfort level? I can help you think through content themes and posting schedules, but the specifics would depend on your resources and capacity. Do you have any competitor accounts you admire, or existing content that performed well? Let me know and I can offer some strategic guidance.
Q3 INSTAGRAM STRATEGY: AI Productivity Niche POSTING SCHEDULE: 3x per week (Tue/Thu/Sat 7-9am EST) CONTENT MIX: 40% educational, 35% trend commentary, 25% behind-the-scenes MONTHLY THEMES: JULY: AI basics myth-busting (10 carousel myths) AUGUST: Productivity tools deep dives (case study per week) SEPTEMBER: ROI stories from real users (interview format) CONTENT CALENDAR (sample week): TUE: Carousel post—5 AI tools that actually save 5 hours THU: Reel—60-second workflow demo (trending sound) SAT: Story-style Reels—follower question answered COMMUNITY RULES: → Respond to all comments within 4 hours → 2-3 direct engagement sessions weekly (visit 50 accounts, comment genuinely) → Monthly DM winner (random engaged follower) SUCCESS METRICS: 15% follower growth target, 8% avg engagement rate, 5 conversions/month to waitlist FIRST CONTENT READY: Tomorrow 7am EST
About this skill
Your team posts on five platforms, engagement is flat, and the calendar fell apart by week three. This skill plans social media around the hours you actually have. It picks fewer platforms and commits to them. When performance drops, it works out whether fewer people saw your posts or the people who saw them didn't care, and only then suggests fixes.
What it does
- Ranks each platform as primary, secondary or park, based on your goal, your audience and the formats you're good at
- Works out a realistic posting cadence from your weekly hours, with time set aside for replies and reactive posts
- Builds 3-4 content pillars and a filled-in 2-4 week calendar with hooks, formats, calls to action and owners
- Diagnoses flat or falling engagement by comparing your reach and engagement per reach against your own past results
- Sets up community management: response times by comment type, escalation owners and crisis steps
- Sets up a review rhythm with one-variable tests, so you keep, cut or change things based on evidence
What you get
A usable plan, calendar, diagnosis or engagement playbook in the first reply. Assumptions are stated plainly, and it asks at most three follow-up questions.
Best for
Founders, in-house marketers, and small agency teams who run social media with limited hours. Also anyone asking "which platforms should we be on" or "why did our reach drop."
SKILL.md preview
---
name: social-media-strategy-calendar
description: Builds social media strategies, platform choices, content calendars sized to the team's weekly hours, community management playbooks, and engagement diagnoses that separate reach problems from content problems. Use when the user says "which platforms should we be on", "build us a social media calendar", "our engagement is flat", "my Instagram reach keeps dropping", "we post every day and nothing grows", "audit our social accounts", "how should we handle negative comments", or "make a social media plan for next quarter".
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# Social Media Strategy, Calendar and Engagement Diagnosis
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