SEO and AI Search Citation Audit with 90-Day Plan
Audit a site for Google rankings and for citation in ChatGPT, Perplexity, and AI Overviews, with a ranked 30/60/90 day fix plan.
Before & after
Same prompt, same agent — the only difference is the skill.
You'll want to check if your site has the structured data and content patterns that AI search engines reward. This includes things like FAQ schema, definition blocks, and clear citations. You should also look at your traditional SEO performance to get baseline metrics. Analyzing competitor content can give you insight into what's working. A 90-day action plan would help you prioritize improvements. Would you like me to walk through an audit checklist?
AI-SEARCH READINESS AUDIT (sample report) TRAFFIC & AUTHORITY BASELINE: Estimated monthly visitors: 14.2k (primarily organic search). Domain authority: 34 (mid-tier). Primary keywords: 127 ranking positions (mostly page 2-3). Backlink profile: 340 referring domains, avg 2.3 links per domain. AI-SEARCH READINESS SCORE: 41/100 (NEEDS WORK) WHAT'S MISSING (by impact): 1. FAQ SCHEMA: Only 3 pages implement FAQ structured data (should be 40+). Cost to fix: 6 hours. Payoff: ChatGPT cites FAQ answers 73% of the time when present. Action: audit top 40 pages, map 4-6 FAQ per page. 2. DEFINITION BLOCKS: Zero definition blocks present. Perplexity heavily favors sites with definitions (avg +28% citation lift). Action: add 50-word definitions to header of technical term pages (week 1). 3. DATA CITATION BLOCKS: Missing source attribution format. Implement "Citation: source link, accessed date" on all data-backed claims. Action: audit 12 guide pages, add citations (3 days). 4. ENTITY COVERAGE: Weak coverage of people/companies/products mentioned in articles. Implement linked mentions and schema. Action: add schema markup to 25 key entities (5 days). KEY FINDINGS (strong): Content depth good (avg 2,100 words on target pages). Mobile performance: 87/100 Lighthouse score. Page speed: 2.1s load (good). News/research freshness: 34% of pages updated in last 60 days (target 50%). 90-DAY ACTION PLAN: PHASE 1 (Weeks 1-2): Add FAQ schema, definition blocks, citation format. Estimated traffic lift: +8% from AI answers. PHASE 2 (Weeks 3-5): Entity markup, content gap analysis. Identify 20 competitor topics you rank for but don't cover comprehensively. Estimated lift: +12%. PHASE 3 (Weeks 6-9): Refresh low-freshness pages, add data-backed insights, internal link cluster restructure. Estimated lift: +15%. EXPECTED OUTCOME: AI-search citations increase from 2-3/month to 12-18/month by October. Secondary: traditional SERP lift from improved schema (+6% impressions).
About this skill
Your rankings look fine, but when buyers ask ChatGPT or Perplexity for a recommendation, your competitors show up and you don't. Most 'AI-ready' audits tell you to add FAQ schema and stop there, or they quote traffic and authority numbers nobody actually measured. This skill finds the real blocker first, whether that's a bot blocked in robots.txt, content that only renders with JavaScript, answers locked in images, or no third-party mentions. Then it orders the fixes into a plan your team can actually ship.
What it does
- Reads robots.txt one bot at a time and separates AI training crawlers from the search crawlers that drive citations, so you don't block ChatGPT search by accident
- Checks whether key content is in the raw HTML that AI crawlers can read, plus indexability, canonicals, and Core Web Vitals
- Tests each key page for quotable passages: question headings with direct answers, self-contained sections, specifics, and attribution
- Flags inconsistent brand and category descriptions across your site, schema, and profiles, plus gaps in the third-party lists and reviews AI engines lean on
- Groups keywords by search intent and maps each group to one page, flagging pages that compete for the same intent
- Builds a repeatable prompt-tracking sheet so you can measure AI visibility over time instead of guessing
What you get
A ranked audit with evidence behind every finding, a 10-point AI search readiness score with one line of reasoning per dimension, keyword clusters, and a 30/60/90 day roadmap where each item has hours, an owner, and a success metric. Numbers like traffic or domain rating appear only when you supply the data.
Best for
SEO consultants and agencies adding AI search to their audits, in-house marketers whose leadership keeps asking why ChatGPT doesn't mention the brand, and founders running SEO alone who need to know what to fix first.
SKILL.md preview
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name: seo-ai-search-citation-audit
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