Creator Sponsorship Rate Card Builder
Prices sponsored posts from median views, a production-cost floor, and capped bundle discounts, with usage rights and exclusivity separate.
Before & after
Same prompt, same agent — the only difference is the skill.
Sponsorship pricing depends on a few factors. You'd want to know your listener numbers, demographics, and engagement rates. Premium brands look at reach but also alignment with their target audience. Podcast sponsorships typically come in different formats—host reads, ad slots, dedicated episodes. Pricing per download is common in the industry. You'd probably want to research what other similar-sized podcasts charge. Market rates vary by niche and audience quality. You might offer tiered packages. Creating a professional rate card would help. How many listeners are you getting per episode right now?
PODCAST SPONSORSHIP RATE CARD: "FOUNDER TALES" AUDIENCE PROFILE Monthly listeners: 12,400 | Per-episode download: 2,100 | Growth rate: 15% MoM Demographics: 78% male, 34% founders/executives, 18% investors, 8% employees Geography: USA 72%, UK 12%, Canada 8%, other 8% Engagement: 38% complete full episode, average listen time 31 minutes (out of 42 min total) AD SLOT TIERS PREMIUM SPONSORSHIP (Full episode sponsor) → 60-90 second host read (authentic, conversational) → Promo code + link in show notes → 1 Instagram shout-out (post to 4.2K followers) → Exclusive usage: No competing brands that episode → Price: 2,100 dollars per episode → Minimum commitment: 3-episode package (5,800 dollars) BRONZE SPONSORSHIP (Mid-roll slot) → 30-45 second host read → Shared episode with 1 other sponsor → Link in show notes → No social media bonus → Price: 900 dollars per episode → Minimum commitment: 6-episode package (4,800 dollars) BRAND SPONSORSHIP (Dedicated segment) → 3-5 minute deep-dive interview or use case → Exclusive guest (your customer using product) → Promo code + landing page link → 2 Instagram stories (both featured guest + product mention) → Price: 4,200 dollars per episode → Minimum commitment: 1-off or quarterly recurring ADD-ONS (Optional upgrades) → YouTube/video version (additional 600 dollars) → Social media graphics package (additional 400 dollars) → Email list promotion (additional 300 dollars) → LinkedIn article feature (additional 250 dollars) PACKAGE DEALS (12-month commitment) → 2 premium + 4 bronze per quarter: 18,000 dollars/year (20% discount) → 1 brand sponsorship per month: 45,600 dollars/year (10% discount) → Launch sponsor (first 3 months exclusive): 15,000 dollars (one-time) MEDIA KIT INCLUDES → 6-month performance metrics (downloads, listener retention, skip rates) → Audience income distribution chart → Case study: 2 previous sponsor ROI stories → Promo code redemption data from past partnerships
About this skill
A brand asks "what are your rates?" and you either guess a number or quote one based on your follower count. Then they ask for whitelisting, 90 days of exclusivity, and rights to use the video forever, all for the same fee. This skill prices each deliverable from the views you actually get, sets a minimum you won't go below, and prices every right the brand wants as its own line item.
What it does
- Prices each deliverable (integration, dedicated video, Short/Reel/TikTok, Story, podcast read, newsletter slot) from median views using effective CPM, and shows the math
- Sets a floor from your production hours and the cost of giving up a regular post, so small or short-form deals don't go below cost
- Builds 3-packs and retainers with capped discounts, and checks that your effective hourly rate still beats a one-off deal
- Prices organic reuse, paid usage/whitelisting, exclusivity, rush fees, and kill fees as separate add-ons that bundles can't discount
- Answers quick questions like "is $500 fair for 3 TikToks?" with the offer's effective CPM and a counter number
- Goes through a pasted brand offer or contract and flags rights given away for free, such as perpetual or all-media usage
What you get
A rate card table with base rates, packages, add-ons, and deal terms. It includes the metric it's based on, any assumptions, and checks on effective CPM and hourly rate. If you ask a quick question, you get a direct verdict and a counter price.
Best for
YouTubers, short-form creators, podcasters, and newsletter writers who are getting their first inbound brand deals, think they're undercharging, or are moving from flat per-post prices to packages.
SKILL.md preview
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name: creator-sponsorship-rate-card
description: Builds creator sponsorship rates from median views instead of followers. It prices each deliverable by effective CPM, sets a floor from production cost, caps bundle discounts, and prices usage rights, whitelisting, and exclusivity as separate line items, plus deal terms. Use when the user says "what should I charge for a sponsored video", "a brand asked for my rates", "build me a rate card", "how much for a Reel plus whitelisting", "brands keep lowballing me", "I think I'm undercharging", "how do I price usage rights", or "is $500 fair for 3 TikToks".
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# Creator Sponsorship Rate Card Builder
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