Creator Media Kit and Rate Card Builder
Builds or fixes a creator media kit with dated, checkable stats, priced per view, plus paid add-ons for usage rights and exclusivity.
Before & after
Same prompt, same agent — the only difference is the skill.
A media kit is a good idea for sponsorship pitches. It usually has audience stats, reach numbers, and maybe some past work. You'd want to include things that sponsors care about. The format depends on your niche. What platforms are you most active on?
MEDIA KIT STRUCTURE: COVER: Brand logo + headline (e.g., "Reach 50K monthly creators") AUDIENCE DEMOGRAPHICS: • Reach: 50K monthly unique visitors • Growth rate: +12% month-over-month • Geographic: 65% North America, 20% Europe, 15% Other • Professional breakdown: 45% solopreneurs, 30% agencies, 15% in-house teams • Age: 25-44 (90% of audience) • Income: 40K-250K+ annually ENGAGEMENT STATS: • YouTube: 240K subscribers, 8.2% avg engagement • Newsletter: 15K readers, 28% open rate, 6.4% click rate • TikTok: 180K followers, 12% engagement, 2.8M views/month PAST SPONSORS: → Toolmaker X (product feature article + 2 posts) → SaaS Co Y (sponsored video, 85K views) → Service Z (discount code, 312 conversions = 6.4% attach rate) PACKAGE OPTIONS: Founder: 1 post + 1 newsletter mention ($2,500) Growing: 2 videos + newsletter feature + discount link ($7,500) Premium: 3-post series + community collab + data report ($15,000) CONTACT: Email + media kit version (update quarterly).
About this skill
A brand asked for your media kit and you're stuck. Your follower count feels too small, you don't know what to charge, and the last time you sent rates the brand went quiet. This skill builds the kit a brand partnerships manager actually checks: who your audience is, what they do when you post, numbers that hold up when the brand asks for screenshots, and prices you can defend.
What it does
- Uses one dated window and median views for every stat, so one viral post can't inflate numbers you can't repeat
- Prices each deliverable from your median views and a CPM you set, and shows the math so you can defend it
- Sells usage rights, paid partnership ads or whitelisting, exclusivity, raw footage, and rush jobs as paid add-ons
- Writes specific package tiers that spell out format, frames, posting window, revisions, and how long a link stays live
- Checks your premises: engagement rates that don't match the raw numbers, guessed demographics, unsourced "above average" claims, and combined audience totals that count the same people twice
- Reviews a kit you paste in and ranks the fixes: credibility first, then pricing, then layout
What you get
A one-page media kit (or 3-5 slides of copy) and a rate card with the pricing math shown, plus a walk-away number and a short list of things to verify before you send it.
Best for
Instagram, TikTok, YouTube, and podcast creators with roughly 5k to 500k followers who are pitching their first brand deals, answering inbound "what are your rates?" emails, or updating a kit whose numbers have gone stale.
SKILL.md preview
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name: creator-media-kit-rate-card-builder
description: Builds or audits a creator media kit and rate card from real platform analytics. Stats come from one dated window and use medians. Prices come from views per deliverable, with the math shown. Usage rights, whitelisting, and exclusivity are priced as separate add-ons. Use when the user says "build my media kit", "a brand asked for my rates", "how much should I charge for a sponsored Reel", "update my media kit, my numbers changed", "review my media kit", "brands keep ghosting after I send my kit", "I have no idea what goes in a media kit", or "I only have 8k followers, is a media kit even worth it".
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