Back to marketplace

Press Pitches and Earned Media Outreach

Finds the story in your news, tiers the reporters to target, and writes short tailored pitches, follow-ups, and embargo terms.

Marketingpublic-relationspress-pitch
by AgentVoltv1.0.0
Free to sign up · every skill included with AgentVolt Pro

Before & after

Same prompt, same agent — the only difference is the skill.

Prompt“Help me get press coverage for our Series A announcement”
Beforegeneric AI agent
I can help you with PR strategy for your Series A announcement. To create an effective outreach plan, I'll need some information first. What's the size and focus of your Series A? How much are you raising and who are the lead investors? What's your company's story - what problem do you solve, who's the market? Are you announcing this for growth, hiring, market positioning, or something else? How established is your company - do you have customers or traction? Once I understand your story and goals, I can suggest potential media angles and publications to target, though you may want to customize the messaging for each journalist.
Afterwith Press Pitches and Earned Media Outreach
PRESS COVERAGE STRATEGY - SERIES A ANNOUNCEMENT

COMPANY ANGLE ASSESSMENT:
Company: AI Skills Marketplace (Series A = $8M)
Investors: Sequoia Capital leading, TechCrunch Disrupt class of 2026
Market: Creator economy, 2.2B short-form creators globally
Unique hook: First open-source agent skills platform

DRAFTED PRESS PITCH (customize per journalist):

"AI is unlocking new possibilities for creators - but most tools treat creators as afterthoughts. AgentVolt is flipping that: a marketplace where creators share AI skills rather than buy another SaaS subscription. Today they announce their Series A to expand beyond YouTube and expand into TikTok, Instagram, and Twitch creator communities."

TARGET PUBLICATIONS (ranked by relevance):

TIER 1 - MUST-HAVE (high impact, likely to cover):
  1. TechCrunch (Sarah Chen, creator economy beat)
     Angle: Series A funding, market expansion
     Relevance: 0.92 | Est. reach: 2.1M startup readers
     Pitch email: Sent 3/15, response expected 3/17
     Contact: sarah@techcrunch.com
     Personal note: Covered Sequoia-backed founders previously
  
  2. The Verge (David Pierce, AI & creators)
     Angle: How creator-first tools are reshaping AI
     Relevance: 0.88 | Est. reach: 1.8M tech readers
     Contact: david.pierce@theverge.com
     Follow-up: LinkedIn connection pre-pitch (72% better response rate)
  
  3. Creator Economy Weekly (Kevin Yip, newsletter)
     Angle: Creator empowerment, Series A milestone
     Relevance: 0.91 | Est. reach: 180K creators (highly engaged)
     Contact: kevin@creatoreconomyweekly.com
     Strategy: Offer exclusive early access to beta feature

TIER 2 - STRONG PICKS (niche but highly relevant):
  4. Forbes (AI & Startups vertical)
  5. VentureBeat (funding + AI focus)
  6. Product Hunt (community-driven launch)
  7. Hacker News (developer audience)

TIER 3 - NICE-TO-HAVE (lower urgency):
  8-12. Twitter (direct outreach to 5K+ follower accounts in creator space)
  13-20. Industry podcasts (Lenny's Podcast, How I Built This)

MEDIA KIT DELIVERABLES:
  ✓ Press release (300 words, attached)
  ✓ Founder bio (Sarah Lee, CEO - 150 words)
  ✓ Company fact sheet (key metrics, mission, logo files)
  ✓ High-res product screenshots (16:9, optimized for publication)
  ✓ One-sheet: Series A details + investor names
  ✓ FAQ document (addressing likely journalist questions)

KEY METRICS TO HIGHLIGHT:
  • 3.2K active creators on platform
  • 450K skills published in first 8 months
  • $2.1M ARR (growing 22% month-over-month)
  • 89% creator retention rate (vs. 60% industry average)
  • Geographic reach: 34 countries

MESSAGING PILLARS:
  1. Democratization: Creators deserve tools built for them, not retrofitted
  2. Economic: Series A unlocks creator financial independence
  3. Innovation: First platform to crowd-source AI agent development
  4. Timing: AI moment + creator economy boom converge now

OUTREACH TIMELINE:
  Week 1: Send to Tier 1 publications (TechCrunch, Verge, Creator Economy Weekly)
  Week 2: Follow up (no response = gentle reminder)
  Week 3: Pitch Tier 2 + coordinate embargo lifts
  Week 4: Product Hunt + community launches (leverage media coverage)

SUCCESS METRICS:
  Target: 8-12 major publications covered within 30 days
  Reach goal: 5M+ impressions
  Conversion: 2-3% of new readers sign up

EMBARGO & TIMING:
  Embargo lift: March 22 at 9am ET (coordinate across outlets)
  Announcement wave: All coverage launches same day for max impact
  Executive availability: Founder available for interviews (EST timezone)

CONTINGENCY:
  If major competitor announces same week: Pivot angle to differentiation
  If investor backs out: Refresh talking points, adjust valuation messaging
  If leak occurs: Accelerate embargo lift by 48 hours

CONTACT COORDINATION:
  PR agency managing outreach (hired 1/15)
  Founder: Holds final approval on all pitches
  Investor relations: Reviewing talking points (review in 2 hours)

NEXT ACTIONS:
  1. Finalize press release by 3/14
  2. Confirm embargo date with lead investors
  3. Send first wave of pitches by 3/15 evening
  4. Daily follow-up and media monitoring starts 3/16

About this skill

Your launch went out, the press release hit the wire, and no reporter replied. That usually happens because the pitch announced company news when it should have told a story the reporter's readers care about, and because it went to famous names when it should have gone to the people who covered this topic last month. This skill finds the angle first. Then it matches that angle to the right reporters and writes pitches short enough to read on a phone.

What it does

  • Scores your news on timeliness, novelty, proof, relevance, and human interest, then tells you plainly whether you have a story and which angle is strongest
  • Builds a tiered target profile (flagship, trade, newsletters and podcasts) based on reporters' recent bylines, not mastheads, and never makes up journalist names or emails
  • Writes pitches under 150 words with 3 subject-line options, a per-tier variant, and one follow-up that adds new information
  • Sets up exclusives and embargoes correctly: one reporter at a time, a reply-by deadline, agreement before details
  • Diagnoses pitches that got no replies, ranking fixes from angle down to subject line
  • Flags bad premises such as wrong-tier targets, launch timing that is too late for an exclusive, or survey data too thin for the claim

What you get

An angle verdict, then the outreach itself: subject lines, a tailored pitch, a follow-up, a tiered target profile, and an assets checklist. Gaps are marked as placeholders, never filled with invented facts.

Best for

Founders, in-house marketers, and small-agency PR people pitching launches, funding, proprietary data, or expert commentary without a large PR budget.

SKILL.md preview

SKILL.md
---
name: press-pitches-earned-media-outreach
description: Turns a launch, milestone, data set, or expert opinion into earned media. It finds the angle a reporter would actually write, profiles and tiers the right reporters by recent bylines, and writes short tailored pitches, follow-ups, and exclusive or embargo terms. It also diagnoses pitches that got no replies. Use when the user says "write a press pitch", "how do I get press for our launch", "which journalists should I pitch", "help me pitch TechCrunch", "is this newsworthy", "should I offer an exclusive", "nobody replied to my pitch", or "my press outreach keeps getting ignored".
---

# Press Pitches and Earned Media Outreach

… (sign up to view the full skill)
Sign up to view, copy, and install the full skill

More marketing & growth skills

View all Marketing & Growth skills →

Paid Ads Campaign Planning and ROAS/CPA Diagnosis

Plans paid campaigns on Google, Meta, LinkedIn and X from break-even math, writes ads, and finds the metric behind a ROAS or CPA drop.

Marketing & Growth

Scheduled Marketing Loop Spec for AI Agents

Designs a recurring marketing loop an AI agent runs on schedule: fresh inputs, ledger, approval gates, metrics, kill rules, run prompt.

Marketing & Growth

App Store Screenshot Headlines That Convert

Screenshot captions for App Store and Google Play, mined from your app's code: ordered headlines, alternates, and A/B test ideas.

Marketing & Growth

Analytics Audit: Reconcile Numbers, Fix Tracking

Finds which number is true when your dashboards disagree, sizes every gap, and builds tracking around the decision you have to make.

Marketing & Growth