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Public Relations

Helps with public relations, earned media, press coverage, and journalist outreach.

Growth Engineeringgrowth-engineeringstandard
by AgentVoltv1.0.0Published 1y ago1 install
Free to sign up · every skill included with AgentVolt Pro

Before & after

Same prompt, same agent — the only difference is the skill.

Prompt“Help me get press coverage for our Series A announcement”
Beforegeneric AI agent
I can help you with PR strategy for your Series A announcement. To create an effective outreach plan, I'll need some information first. What's the size and focus of your Series A? How much are you raising and who are the lead investors? What's your company's story - what problem do you solve, who's the market? Are you announcing this for growth, hiring, market positioning, or something else? How established is your company - do you have customers or traction? Once I understand your story and goals, I can suggest potential media angles and publications to target, though you may want to customize the messaging for each journalist.
Afterwith Public Relations
PRESS COVERAGE STRATEGY - SERIES A ANNOUNCEMENT

COMPANY ANGLE ASSESSMENT:
Company: AI Skills Marketplace (Series A = $8M)
Investors: Sequoia Capital leading, TechCrunch Disrupt class of 2026
Market: Creator economy, 2.2B short-form creators globally
Unique hook: First open-source agent skills platform

DRAFTED PRESS PITCH (customize per journalist):

"AI is unlocking new possibilities for creators - but most tools treat creators as afterthoughts. AgentVolt is flipping that: a marketplace where creators share AI skills rather than buy another SaaS subscription. Today they announce their Series A to expand beyond YouTube and expand into TikTok, Instagram, and Twitch creator communities."

TARGET PUBLICATIONS (ranked by relevance):

TIER 1 - MUST-HAVE (high impact, likely to cover):
  1. TechCrunch (Sarah Chen, creator economy beat)
     Angle: Series A funding, market expansion
     Relevance: 0.92 | Est. reach: 2.1M startup readers
     Pitch email: Sent 3/15, response expected 3/17
     Contact: sarah@techcrunch.com
     Personal note: Covered Sequoia-backed founders previously
  
  2. The Verge (David Pierce, AI & creators)
     Angle: How creator-first tools are reshaping AI
     Relevance: 0.88 | Est. reach: 1.8M tech readers
     Contact: david.pierce@theverge.com
     Follow-up: LinkedIn connection pre-pitch (72% better response rate)
  
  3. Creator Economy Weekly (Kevin Yip, newsletter)
     Angle: Creator empowerment, Series A milestone
     Relevance: 0.91 | Est. reach: 180K creators (highly engaged)
     Contact: kevin@creatoreconomyweekly.com
     Strategy: Offer exclusive early access to beta feature

TIER 2 - STRONG PICKS (niche but highly relevant):
  4. Forbes (AI & Startups vertical)
  5. VentureBeat (funding + AI focus)
  6. Product Hunt (community-driven launch)
  7. Hacker News (developer audience)

TIER 3 - NICE-TO-HAVE (lower urgency):
  8-12. Twitter (direct outreach to 5K+ follower accounts in creator space)
  13-20. Industry podcasts (Lenny's Podcast, How I Built This)

MEDIA KIT DELIVERABLES:
  ✓ Press release (300 words, attached)
  ✓ Founder bio (Sarah Lee, CEO - 150 words)
  ✓ Company fact sheet (key metrics, mission, logo files)
  ✓ High-res product screenshots (16:9, optimized for publication)
  ✓ One-sheet: Series A details + investor names
  ✓ FAQ document (addressing likely journalist questions)

KEY METRICS TO HIGHLIGHT:
  • 3.2K active creators on platform
  • 450K skills published in first 8 months
  • $2.1M ARR (growing 22% month-over-month)
  • 89% creator retention rate (vs. 60% industry average)
  • Geographic reach: 34 countries

MESSAGING PILLARS:
  1. Democratization: Creators deserve tools built for them, not retrofitted
  2. Economic: Series A unlocks creator financial independence
  3. Innovation: First platform to crowd-source AI agent development
  4. Timing: AI moment + creator economy boom converge now

OUTREACH TIMELINE:
  Week 1: Send to Tier 1 publications (TechCrunch, Verge, Creator Economy Weekly)
  Week 2: Follow up (no response = gentle reminder)
  Week 3: Pitch Tier 2 + coordinate embargo lifts
  Week 4: Product Hunt + community launches (leverage media coverage)

SUCCESS METRICS:
  Target: 8-12 major publications covered within 30 days
  Reach goal: 5M+ impressions
  Conversion: 2-3% of new readers sign up

EMBARGO & TIMING:
  Embargo lift: March 22 at 9am ET (coordinate across outlets)
  Announcement wave: All coverage launches same day for max impact
  Executive availability: Founder available for interviews (EST timezone)

CONTINGENCY:
  If major competitor announces same week: Pivot angle to differentiation
  If investor backs out: Refresh talking points, adjust valuation messaging
  If leak occurs: Accelerate embargo lift by 48 hours

CONTACT COORDINATION:
  PR agency managing outreach (hired 1/15)
  Founder: Holds final approval on all pitches
  Investor relations: Reviewing talking points (review in 2 hours)

NEXT ACTIONS:
  1. Finalize press release by 3/14
  2. Confirm embargo date with lead investors
  3. Send first wave of pitches by 3/15 evening
  4. Daily follow-up and media monitoring starts 3/16

About this skill

name: public-relations description: Use when Helps with public relations, earned media, press coverage, and journalist outreach.

Public Relations

Builds PR outreach materials and journalist targeting for earned media coverage.

What you get

  • A press pitch and journalist target list.

Customize your output

  • News angle
  • target publications.

Example output

A drafted press pitch.

Best for

Founders pursuing earned media coverage.

SKILL.md preview

SKILL.md
---
name: public-relations
description: Use this skill when building PR outreach materials, targeting journalists, or working toward earned media coverage.
version: 1.0.0
category: Growth Engineering
author: AgentVolt
license: proprietary
tags:
  - growth-engineering
  - standard
---

# Public Relations

Builds public relations outreach materials and journalist targeting to earn media coverage, from pitch angle through the actual outreach message.

## When to use

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