PPC Workflow Skill Builder
Turns a recurring PPC task into a ready-to-install SKILL.md with numeric decision rules, data floors, approval gates, and test prompts.
Before & after
Same prompt, same agent — the only difference is the skill.
That sounds like a useful skill to create. I can help you build something for bid analysis. You'd need to think about what inputs you want to accept, what decision logic makes sense, and how the output should be structured. You might want to analyze cost-per-conversion, impressions, click-through rates, and bid adjustments. I'd be happy to help you define the workflow. What specific bid metrics matter most for your use case?
CLAUDE SKILL FILE: google-ads-bid-analyzer.md INPUT TEMPLATE - Campaign name / ID - Date range - Device breakdown needed true/false - Success metric: CPA target or ROAS target DECISION FRAMEWORK 1. Group campaigns by historical CPA quartile 2. For underperforming bucket: check bid distance vs. average; flag if > 15% below category median 3. For high-waste bucket: test bid reductions on low-quality keywords 4. Cross-device analysis: if mobile CPA 25% worse, recommend device bid adjustment OUTPUT FORMAT Scored table: Campaign, Current CPA, Target CPA, Recommendation, Confidence Level, Risk GUARDRAIL: Never recommend increases > 20% without performance baseline; flag when < 50 conversions per week
About this skill
Your AI PPC prompts tell you to pause a keyword after 6 clicks, quote "industry average CTR" numbers nobody can source, and ignore that your Smart Bidding campaign is still in learning. This skill turns any repeatable PPC task (negative mining, wasted spend audits, RSA writing, budget pacing) into a Claude skill that judges your account by its own numbers, waits for enough data before it makes a call, and never proposes a change without showing the math and asking for approval.
What it does
- Converts a one-line task or your pasted SOP into a self-contained SKILL.md that works from the exact report export you already pull
- Writes every judgment as a named, editable threshold, such as "0 conversions AND cost >= 2x target CPA AND clicks >= 15", with a watch list for anything below the data floor
- Builds in account-safety logic: protected brand and competitor terms, conflict checks against converting search terms, budget-change caps, and a separate human-review section for removals, pauses, and bid strategy changes
- Accounts for conversion lag, automated bidding context, and platform limits like RSA character counts, and flags what a skill cannot do, such as pushing changes directly into the account
- Ships 3-5 test prompts with each skill, covering the happy path, too-little data, a missing column, and an unsafe request
- Reviews an existing PPC prompt or skill and patches the rules that would make bad calls
What you get
A complete SKILL.md ready to install, a parameter table of every threshold with guidance on when to change it, and test prompts with the expected behavior for each.
Best for
In-house PPC managers, paid media agencies standardizing workflows across accounts and team members, and Google Ads or Meta specialists who want AI help that is safe to use on live spend.
SKILL.md preview
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name: ppc-workflow-skill-builder
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