Positioning Statement and One-Liner Writer
Turns a vague "I help businesses grow" into a positioning statement and three tested one-liners a competitor couldn't claim.
Before & after
Same prompt, same agent — the only difference is the skill.
A positioning statement is a clear way to explain what makes your service different. For UX auditing, you'd want to clarify who you serve, what specific problem you solve, and why you're different from other consultants. That helps you stand out in a crowded market. I'd need to understand your ideal client better—are they startups or enterprises? What's unique about your approach? Do you have specific expertise areas like mobile or accessibility?
POSITIONING STATEMENT For: SaaS product teams (Series A-B) struggling with user friction after launch Who: Want to cut churn without redesigning from scratch The UX Audit Service: Delivers a 10-point friction audit + 90-day roadmap That: Uncovers the 3-5 usability blockers actually causing drop-off (not cosmetic issues) Unlike: Generic design consultants who recommend full redesigns We: Prioritize surgical fixes over redesigns—saving 6+ months and 40% of budget POSITIONING ELEMENTS TARGET PERSONA → VP Product or VP Design at venture-backed SaaS → Series A-B funded ($5M-$25M) → Product hit PMF, now optimizing retention → Budget: Willing to spend $25k-$50k on focused audit PRICE/VALUE TRADEOFF → NOT the cheapest option (that's design students on Fiverr) → NOT a full rebrand (saves customers $200k+ vs. design agency) → Sweet spot: Surgical expertise at 20% of full redesign cost KEY DIFFERENTIATOR → Playbook-based methodology (same 10-point audit every time) → Quantified friction scores (makes prioritization obvious) → Actionable roadmap + 30 days of support (removes guesswork) → Average customer implements 7/10 recommendations and sees 15-22% churn improvement MESSAGING FOR SALES/MARKETING Leadline: 'Cut your churn in half without a redesign' Subheader: 'The surgical UX audit for SaaS that's past the honeymoon phase'
About this skill
Your bio says something like "I help small businesses grow," and so does everyone else's. People read your homepage and still ask what you actually do. This skill rebuilds your positioning by starting from what your customer would do if you didn't exist. Each line you get is tested until a competitor couldn't put their name on it.
What it does
- Diagnoses your current bio, headline, or pitch line and names the test it fails: the swap test, the opposite test, the stranger test, or the proof test
- Finds the alternative you actually compete with: a generalist, a DIY tool, a spreadsheet, or doing nothing
- Turns your real attributes into a concrete result through a so-what chain. It stops before the result turns generic, like "save time" or "grow"
- Defines your best-fit customer by the situation that makes them buy, not by demographics
- Picks a category frame (existing category, "X for Y," or new category) and explains the tradeoff
- Writes one internal positioning statement and three public one-liners from different angles, recommends one, and lists the proof to put next to it
What you get
A short diagnosis, your positioning inputs, one internal positioning statement, three one-liners for your hero section, bio, and intro, a recommended pick, and the proof each claim needs. If you're missing details, you still get a provisional version with the assumptions labeled.
Best for
Creators, consultants, freelancers, coaches, and solo or small-team product founders who can describe what they do at length but can't say it in one line.
SKILL.md preview
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name: positioning-statement-one-liner-writer
description: Writes one positioning statement plus public one-liners for a creator, consultant, freelancer, or small product. It starts from what the customer would do instead, derives the differentiator from that, and stress-tests every draft with the swap, opposite, stranger, and proof tests. Use when the user says "help me write my positioning statement", "I can't explain what I do in one line", "my bio sounds like everyone else's", "rewrite my landing page headline so people get it", "my niche feels too broad", "people keep asking what I actually do", or "which of these one-liners is better".
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