Content Pillar Design and Audit
Turns your post history or audience problems into 2-5 tested content pillars, each with a job, a metric, recurring series, and a mix ratio.
Before & after
Same prompt, same agent — the only difference is the skill.
Defining content pillars is a smart move for keeping your output consistent. I'd want to understand what you're trying to accomplish—are you building thought leadership, driving product adoption, or something else? And what does your audience care about most? Once I understand your goals and audience better, we could brainstorm maybe 5 core themes that make sense for your space. I could suggest frameworks for organizing pillars or walk you through examples from other companies if that helps.
CONTENT PILLARS: Developer Productivity Strategy PILLAR 1: Speed Over Perfection • Thesis: Best developers ship bad code fast, then iterate. Perfectionism kills projects. • Topics: "Shipping in Week 1 vs. Month 1", "Technical debt as feature", "Good enough architecture" • Content formats: Case studies (2/month), technical tutorials (1/month), philosophy essays (biweekly) • Audience signal: Devs grinding on side projects, early-stage startups PILLAR 2: The Right Tool for the Job • Thesis: Choosing tools is 70% team skill match, 30% technical specs. Wrong tool choice haunts you. • Topics: "Tech stack selection framework", "When to build vs. buy", "Evaluating libraries" • Content formats: Comparison guides (1/month), decision trees (quarterly), tool deep-dives (2/month) • Audience signal: CTAs to "Tech Stack Questionnaire", high engagement on framework posts PILLAR 3: Boring Infrastructure is Stable Infrastructure • Thesis: Fancy architectures fail. Simple, well-monitored systems win. • Topics: "Monitoring that actually catches bugs", "Database schema design", "Deployment without fear" • Content formats: DevOps walkthroughs (2/month), failure post-mortems (1/month), checklists (quarterly) • Audience signal: Peak engagement around launch weeks, infrastructure incidents PILLAR 4: Teams Ship Faster Than Solo Devs • Thesis: Onboarding costs money upfront. Shipping with a team is 3x faster. • Topics: "Code review practices", "Pair programming rituals", "Async collaboration" • Content formats: Interview series (1/month), playbooks (quarterly), podcast clips (weekly) • Audience signal: Team leads and engineering managers follow PILLAR 5: Developer Experience Scales Revenue • Thesis: If your tooling is painful, hiring slows down. Great DX accelerates growth. • Topics: "API design", "Onboarding flows for developers", "Documentation that doesn't rot" • Content formats: Product reviews (2/month), opinion pieces (biweekly), API tear-downs (monthly) • Audience signal: Product teams, DevRel followers CROS-PILLAR FRAMEWORK • Pillar 1 content links to Pillar 4 (shipping solo vs. team) • Pillar 2 threads through all others (tool choice is a recurring question) • Editorial calendar: 2 Pillar 1, 1 Pillar 2, 1 Pillar 3, 1 Pillar 4, 1 Pillar 5 per month
About this skill
Your content is all over the place. Tax tips one day, your dog the next, a motivational quote after that. You're picking up followers but no clients, and you can't tell which topics are actually working. This skill builds pillars from evidence, either your own posts or your audience's real problems. Each pillar gets one job, and you get proof of whether it's doing that job.
What it does
- Audits 20-50 of your past posts by topic and format, comparing them on reach-normalized metrics (saves or shares per 1,000 views) and medians, so one viral post doesn't skew the picture
- Gives each pillar a distinct job (discovery, trust, or conversion) and the metric that proves it is working, so the feed can both grow and sell
- Names each pillar as a specific promise, then stress-tests it: can it produce 15 ideas, does it overlap with another pillar, can you back it with proof, and does it lead to your offer
- Sizes the pillar count to your posting cadence and calls out formats, product names, or overly broad niches that are posing as pillars
- Turns each pillar into 2-4 named recurring series plus sample titles, and sets a mix ratio and a rule for when to cut a pillar
- Reviews pillars you already have: keep, rewrite, or cut, with the failed test named
What you get
A pillar sheet with a positioning line, a table (promise, job, proof, metric, mix %), series and sample topics for each pillar, a one-line filter for new ideas, and a review plan. If you share no data, the pillars come labeled as hypotheses to test.
Best for
Creators, consultants, freelancers, and solo founders who post 1-7 times a week on one main platform and want their content to bring in a specific audience and real inquiries, not just likes.
SKILL.md preview
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