Evidence-Based Persona Builder
Build 3-5 behavior-based personas where every attribute cites its source and confidence, with assumptions listed for validation.
Before & after
Same prompt, same agent — the only difference is the skill.
I can help you develop a persona. You'd want to think about who these decision-makers are, what their goals might be, what challenges they face, and how they make purchasing decisions. We could explore things like their role, company size, industry, and spending authority. It would help to know what specific product or service they're evaluating. Are there existing customers you could tell me about? What does success look like for them? There are a lot of directions we could go with this. Do you want a general framework or something more specific?
PERSONA: CTO AT 50-500 PERSON SAAS COMPANY PRIMART DEMOGRAPHICS Role: Chief Technology Officer Age: 32-42 Experience: 8+ years in tech leadership Company: 50-500 employees, B2B SaaS Annual salary: 180K-240K + equity Budget authority: 50K-500K per decision GOALS 1. Reduce infrastructure costs by 20% without downtime 2. Ship product updates 2x faster 3. Build reliable incident response process 4. Attract senior engineers (retention crisis) PAIN POINTS Legacy monolith slowing deployments (60-90 min cycles) Onboarding takes 2 weeks; 30% new hires leave within 6 months On-call burnout: 3 incidents/week eating engineering time Security audits require manual compliance documentation DECISION PROCESS 1. Problem raised by VP Eng 2. CTO gathers 2-3 peer recommendations (trusted CTOs) 3. Vendor demo with eng team (2 weeks) 4. Cost-benefit analysis vs build-it-ourselves 5. Trial period (1 month) before purchasing 6. Board approval for > 100K spend PURCHASE TRIGGERS • Product shipping too slowly relative to market • Recruiting/retention crisis in eng org • Compliance audit failure • Major incident postmortem reveals tooling gap SECONDARY GOALS Improve developer satisfaction scores Reduce time-on-call for senior engineers Pass SOC2 audit on first attempt MESSAGING ANGLE Lead with business outcome (speed, reliability) Then technical proof (architecture, scale) Close with peer credibility (3+ trusted ref customers)
About this skill
Replace made-up marketing personas with ones your product team can trust. Every attribute points to an interview, ticket, survey result, or usage metric, and anything unproven is labeled as an assumption.
What it does
- Codes observations from interviews, tickets, sales notes, reviews, and analytics with source IDs
- Clusters users by behavior and goals, not demographics
- Quantifies each persona's share of users where the data allows
- Rates every attribute High, Medium, or Low confidence and lists how to validate the weak ones
What you get
A persona set with an overview table, full personas with evidence tags and verbatim quotes, product implications for your decisions, assumptions to validate, and evidence gaps.
Best for
Product managers, UX researchers, and marketers who need personas for roadmap, onboarding, or messaging decisions.
SKILL.md preview
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name: evidence-based-persona-builder
description: Build user personas from real research, support tickets, sales notes, reviews, and product usage data, where every attribute cites its evidence and carries a confidence level, and assumptions are listed separately for validation. Use when the user asks to create or update personas, segment users into types, "who are our users really", or wants to replace made-up marketing personas with ones grounded in data, including casual asks like "what kinds of users do we have", "turn these interviews into personas", or "are our personas still accurate".
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# Evidence-Based Persona Builder
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