Marketing Page Conversion Audit and Rewrite
Find where a landing, home, pricing, feature, or blog page loses visitors, then get ranked fixes, ready-to-paste copy, and a test plan.
Before & after
Same prompt, same agent — the only difference is the skill.
Pricing page conversion issues are common. Here are the usual suspects: - **Too many options** — more than 3-4 tiers causes decision paralysis - **Unclear differentiation** — visitors can't tell which plan is for them - **Hidden information** — if pricing requires a sales call, many will bounce - **Weak CTA** — "Learn more" converts worse than "Start free trial" - **No social proof** — testimonials and logos build confidence - **Missing FAQ** — unanswered objections cause hesitation I'd recommend adding a "most popular" badge to guide visitors toward your target plan, and making sure the value of each tier is immediately clear. Do you have analytics on where people drop off?
Pricing-page CRO. Scope note: this covers the page itself — if the drop
is in the signup flow after they click, that's signup-flow-cro, and if
they sign up and never activate, that's onboarding-cro. Let's confirm
which by finding where they actually go.
DIAGNOSE FIRST — three numbers, in this order
1. Scroll depth to the pricing table. If under 60% reach it, the
problem is above the table, not in it.
2. Click-through on each tier CTA. Clicks but no signups = flow
problem, not page problem. Different skill, different fix.
3. Exit rate vs. your other pages. High traffic + high exit + zero
clicks means they came to disqualify themselves, and the fix is
upstream in the traffic source.
THE FOUR THINGS THAT ACTUALLY MOVE PRICING PAGES
1. SELF-SELECTION LABEL
Not "Pro" — "For teams of 5–20." Visitors don't compare features,
they look for themselves. Most pricing tables never say who each
tier is for.
2. ANCHOR + DEFAULT
Highest tier leftmost or a visible enterprise option, and one tier
visually pre-selected. An unguided table makes the visitor do work
they'll avoid by leaving.
3. THE ONE OBJECTION, ANSWERED INLINE
Not an FAQ accordion at the bottom — the top objection, in the
tier card, where the hesitation happens. Usually "what if I
outgrow it" or "can I cancel."
4. PRICE VISIBLE
If any tier says "Contact us" and it isn't genuinely enterprise,
you're paying for that traffic twice.
TEST ORDER
Ship #1 alone first. It's the largest single effect on pricing pages
and it's a copy change — you'll know inside a week. Don't bundle four
changes and lose the read.
WHAT NOT TO TEST YET
Button color, testimonial placement, annual-toggle position. Real
effects, an order of magnitude smaller. They're what you do after the
page is structurally right.About this skill
Your page gets traffic, but people don't sign up, book, or upgrade. Most generic advice is a 30-item checklist. It doesn't tell you where the page actually loses people, it ignores what your ad promised before visitors landed, and it suggests A/B tests your traffic could never finish. This skill finds where the page loses visitors first, then gives you exact replacement copy in priority order.
What it does
- Finds the problem by funnel stage, device, and traffic source, so you know whether the issue is the message, the layout, the offer, or the signup flow after the click
- Checks that your headline and offer match what the ad, email, or search query promised (message match)
- Rewrites the hero, CTA, and proof blocks with ready-to-paste copy, using [placeholders] wherever real proof is needed
- Orders objection handling the way a skeptical buyer thinks, with each answer placed where the doubt comes up
- Applies rules for each page type: pricing pages, feature pages, blog-post CTAs, and homepage routing
- Separates clear fixes you should ship now from real experiments, and runs the sample-size math before recommending any A/B test
What you get
A prioritized audit: a short diagnosis, ranked fixes with impact, confidence, and effort ratings, ready-to-paste copy, a test plan only if your traffic can support one, and at most three questions that would change the recommendations.
Best for
SaaS founders, growth marketers, and agency strategists with a live page that underperforms on paid or organic traffic, especially teams without enough traffic to settle every question by A/B testing.
SKILL.md preview
---
name: marketing-page-conversion-audit
description: Audits and rewrites marketing pages (homepage, landing, pricing, feature, blog post) for conversion. It finds where visitors drop off, matches the page to traffic intent, and delivers ranked fixes with exact replacement copy plus a test plan checked against sample-size math. Use when the user says "this page isn't converting", "audit my landing page", "CRO review of our homepage", "why is nobody clicking the CTA", "our pricing page gets traffic but nobody upgrades", "my paid traffic bounces like crazy", "rewrite my hero section", or "what should I A/B test on this page".
---
# Marketing Page Conversion Audit and Rewrite
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