Negative Keyword Analyzer
Analyzes a Google Ads Search Terms report to identify wasted spend and generate categorized negative keyword recommendations with confidence scores.
PPC / Google Adsppcgoogle-ads
by AgentVoltv1.0.0Published 1y ago1 install
Free to sign up · every skill included with AgentVolt Pro
Before & after
Same prompt, same agent — the only difference is the skill.
Prompt“Analyze my Google Ads Search Terms report for wasted spend”
Beforegeneric AI agent
I can help you identify wasted spend in your Google Ads account. There are several categories of terms that typically waste budget — things like competitor brand terms, location mismatches, or educational queries when you're selling services. To do this properly, I'd need to see your search terms report and understand your core keywords and business strategy. If you upload your report, I can categorize the terms, but you'll want to review the recommendations carefully and decide which negatives to add based on your own business judgment.
Afterwith Negative Keyword Analyzer
NEGATIVE KEYWORD ANALYSIS — 90-DAY SEARCH TERMS REPORT WASTED SPEND SUMMARY Total spend analyzed: 12,450 Estimated wasted: 2,890 (23%) Recoverable spend: 2,340/month (annualized savings: 28,080) CATEGORY 1: COMPETITOR BRAND TERMS — 890 wasted • "competitor x pricing" (142 clicks, 89 conversions → 0 conversions) → Negative: "competitor x" exact • "competitor y reviews" (87 clicks, 0 conversions) → Negative: "competitor y" exact Confidence: HIGH CATEGORY 2: DIY/EDUCATIONAL — 710 wasted • "how to build" (203 clicks, 1 conversion from 300) → Negative: "how to" broad • "free template" (156 clicks, 0 conversions) → Negative: "free" exact Confidence: HIGH CATEGORY 3: LOCATION MISMATCH — 340 wasted • "service near me" but you only ship to california (82 clicks, 0 conversions) → Negative: "near me" exact • Terms with "London", "NYC", "Toronto" when you're US-only (195 clicks) → Negative: location names exact Confidence: MEDIUM CATEGORY 4: PRICE-SENSITIVE BARGAIN HUNTERS — 150 wasted • "discount code", "coupon", "cheapest" → These convert at 1/5 of normal CPA → Negative: "discount" exact Confidence: MEDIUM ACTION ITEMS THIS WEEK • Add 12 exact-match negatives to your campaign (listed above) • Review MEDIUM confidence terms — preview a few before adding • Recheck in 30 days: expected savings 890/month minimum
About this skill
name: negative-keyword-analyzer description: Use when Analyzes a Google Ads Search Terms report to identify wasted spend and generate categorized negative keyword recommendations with confidence scores.
Negative Keyword Analyzer
Upload your Search Terms export (30-90 days) along with primary service keywords, brand terms, and competitor strategy. Categorizes wasted spend — competitor brands, location mismatch, DIY/how-to queries — and generates a prioritized negative keyword list with match types, confidence levels, and spend impact per term.
What you get
- Categorized negative keyword list with match types, confidence levels (High/Medium/Low), and estimated spend impact per recommendation.
Customize your output
- CSV/Excel Search Terms report (30-90 days), primary service keywords, brand terms, competitor bidding strategy preference
Example output
"Location mismatch terms wasted $340. Recommended negatives: [near me] exact — High confidence. Total recoverable spend: $890/month."
Best for
Google Ads managers, PPC specialists, paid search agencies running search campaigns with large search term volumes
SKILL.md preview
SKILL.md
---
name: negative-keyword-analyzer
description: Use this skill to analyze a Google Ads Search Terms report and generate categorized negative keyword recommendations with confidence scores.
version: 1.0.0
category: PPC / Google Ads
author: AgentVolt
license: proprietary
tags:
- ppc
- google-ads
- p3
---
# Negative Keyword Analyzer
Analyzes a Google Ads Search Terms report to find wasted spend and generates a categorized, confidence-scored negative keyword list.
## When to use
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