Marketing Strategy Pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
Before & after
Same prompt, same agent — the only difference is the skill.
Positioning is critical for standing out in a competitive market. You'll want to understand who your target customer is, what problems you solve better than anyone else, and how you're different. Looking at your competitors will help you see where there are gaps you can own. You might also want to think about your value proposition and what makes you unique. It would be useful to know more about your product, your ideal customer, and what pain points you're solving. Once I understand those details, I can help you think through a positioning strategy.
POSITIONING CANVAS • Target ICP: Title (DevOps Lead), Company Size (50-500 employees), Industry (SaaS) • Problem Statement: Tool switching costs $40K/year in downtime • Our Angle: Single pane for 3 platforms (Compute, Storage, Monitoring) vs separate point tools • Positioning Statement: The all-in-one platform for companies moving away from tool sprawl BATTLECARD MATRIX 1. Competitor Alpha → We win on: unified API, 60% cheaper, native mobile app 2. Competitor Beta → We win on: 2x faster query times, real-time alerts 3. Competitor Gamma → We win on: offline mode, customer data stays on-prem (Continue for 10 total) MESSAGING HIERARCHY → PRIMARY: All-in-one simplicity (ease of ops) → SECONDARY: Cost per seat reduction (CFO playbook) → TERTIARY: 99.99% uptime SLA (CTO validation) GO-TO-MARKET PLAYBOOK Month 1-2: Awareness (case study: Acme Inc saved 250 hours) Month 3-4: Consideration (battlecard to sales, comparison page) Month 5-6: Decision (technical POC template, 3-week trial offer)
About this skill
name: marketing-strategy-pmm description: Use when Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
Marketing Strategy Pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the marketing-strategy-pmm skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Marketing Strategy Pmm; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: marketing-strategy-pmm
description: Use this skill when working on product positioning, go-to-market planning, competitive analysis, ICP definition, launch plans, or sales enablement materials.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Marketing Strategy Pmm
Applies product marketing discipline to positioning, go-to-market strategy, and competitive intelligence, producing deliverables a launch team can actually execute against.
## When to use
- A product needs a positioning statement or repositioning after a pivot
… (sign up to view the full skill)Featured in
More marketing & growth skills
View all Marketing & Growth skills →Paid Ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
Onboarding CRO
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
Social Media Manager
When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms.
Analytics Tracking
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.