Conversion Psychology Audit for Copy, Pricing and Offers
Finds why buyers stall on your page, price or offer, then rewrites it with 2-3 matched behavioral levers, an honesty check, and a test plan.
Before & after
Same prompt, same agent — the only difference is the skill.
Email subject lines are tricky. Some common advice is to keep them short, use numbers, or create curiosity. But what works for one audience might not work for another. You could try A/B testing a few variations to see which gets more opens. Are you testing against your current line? What's your open rate right now? It also matters what your email is about—a sales pitch needs a different approach than a newsletter. Tell me more about your audience and what you're trying to achieve.
SUBJECT LINE REWRITE (psychology-informed) CURRENT: "Introducing our new features" PROBLEM: Generic, benefit-weak, no urgency or curiosity Open rate: 8% (below industry 14%) PSYCHOLOGICAL LEVERS APPLIED ANCHORING (set reference) "New features cut your setup time 60%" (anchors reader to a powerful outcome upfront) Psychology: Specific numbers create mental reference; "60%" is more credible than "much faster" SOCIAL PROOF (leverage FOMO) "1.2K customers already using our new analytics" Psychology: Others have adopted this; you'd miss out by delaying SCARCITY (time window) "Early access closes in 7 days" Psychology: Artificial deadline; creates urgency and decision pressure LOSS AVERSION (frame as prevention) "Your competitors are already using this. Don't fall behind." Psychology: Fear of loss (missing competitive edge) > desire for gain CURIOSITY GAP (information gap) "What 1.2K customers know that you don't" Psychology: Reader's brain wants to close the gap; click triggers dopamine reward TOP 3 VARIANTS TO TEST 1. "What 1.2K customers now know that you don't" (curiosity + social proof) Predicted lift: +22% vs. current 2. "Your competitors are already using this (early access closes in 7 days)" (loss aversion + scarcity) Predicted lift: +18% vs. current 3. "New analytics: 60% faster setup than the old way" (anchoring + benefit) Predicted lift: +15% vs. current A/B TEST PLAN (1 week) → Send variant 1 to 25% of list → Send variant 2 to 25% of list → Send current line to 50% (control) → Winner gets 100% send on next campaign → Document results for future subject line decisions
About this skill
Your pricing page gets traffic but nobody buys. Advice like "add urgency" or "use social proof" hasn't helped, because nobody worked out why your buyers are hesitating. This skill finds where and why buyers stall, then rewrites the exact lines with the behavioral levers that fit that hesitation. It won't fake scarcity or proof.
What it does
- Sorts each hesitation into one of four types (weak motivation, trust or anxiety, friction or confusion, inertia) so you don't add urgency when the real problem is trust
- Rewrites the actual headline, price block, CTA, guarantee, and proof lines, and labels the lever each rewrite uses
- Applies anchoring, social proof, risk reversal, loss framing, defaults, and choice architecture, with real thresholds and the cases where each one backfires
- Runs an honesty check that flags invented counts, fake former prices, resetting timers, confirmshaming, and pre-checked add-ons
- Flags weaker effects from popular psychology books (priming, choice overload, decoys) as hypotheses to test, not guaranteed wins
- Gives a test plan with a primary metric and a guardrail metric, plus alternatives when your traffic is too low to A/B test
What you get
A short diagnosis of the buying decision and where buyers stall, a lever map with before/after rewrites, a list of lines to cut, an honesty check, and a prioritized test plan. Quick questions get quick answers.
Best for
Founders, marketers, and copywriters working on landing pages, pricing pages, checkout flows, launch emails, and offers that get traffic but don't convert.
SKILL.md preview
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name: conversion-psychology-audit
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