Marketing Ops
Central router for the marketing skill ecosystem.
Before & after
Same prompt, same agent — the only difference is the skill.
Marketing coordination across channels is complex. You need to make sure your content, SEO efforts, and paid ads all support each other. Consider creating a unified calendar to plan campaigns across channels. Identify key themes or messages that apply to all channels, then customize the execution for each. Use analytics to measure what's working and adjust your strategy. Make sure teams or individuals are aligned on goals and priorities. Regular check-ins help ensure everything stays on track.
MARKETING ORCHESTRATION FRAMEWORK ROUTING DECISION TREE • 'Plan my Q3 content' → Content Strategy skill • 'Improve my Google rankings' → SEO Audit skill • 'Optimize my ad spend' → Performance Marketing skill • 'Build email sequences' → Email Marketing skill • 'Track campaign performance' → Analytics skill IF user mentions 2+ channels simultaneously → Activate Marketing Ops CROSS-CHANNEL COORDINATION 1. CONTENT STRATEGY Output: 3-month calendar with 12 core topics Assignments: • Blog posts (SEO-rich, 2500 words) • Social clips (3-5 short-form per topic) • Email sequence (3-email nurture per topic) • Paid ad angles (2-3 variants per topic) 2. SEO INTEGRATION Output: Keyword mapping to content calendar • Primary keyword for each blog post • Related keywords for social captions • Search intent matched to email headlines • Ad copy includes secondary keywords 3. PAID AMPLIFICATION Output: Paid strategy for top-3 content pieces • Budget: $5k/month across Google Ads, Meta • Audiences: Lookalike (blog readers), cold (new), warm (email list) • Creative: Rotate social posts as ad variants (3 per piece) • Landing page: Link to dedicated LP, not generic blog 4. METRICS & FEEDBACK LOOP Output: Weekly reporting dashboard • Content: Views, shares, conversion rate per piece • SEO: Keyword position change, organic traffic by page • Paid: CPC, conversion rate, ROAS by ad set • Email: Open rate, click rate by topic • Cross-channel: Which topics drive email signups 5. ADJUSTMENT CYCLE • Weekly review: Which topic winning across channels? • Reallocate budget: Double down on top 2 topics • SEO optimization: Increase internal linking to winners • Repurpose: Top blog post into 3 new social series • Paid pivots: Shift budget from bottom to winners INPUT CHECKLIST • Current monthly marketing budget • 3-5 core topics / pain points you address • Target audience description • Platform priorities • Baseline metrics (traffic, conversion rate, CAC)
About this skill
name: marketing-ops description: Use when Central router for the marketing skill ecosystem.
Marketing Ops
Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the marketing-ops skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Marketing Ops; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: marketing-ops
description: Use this skill when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Marketing Ops
Acts as the central router for the marketing skill ecosystem — deciding which specialized marketing skill fits a given request and coordinating multi-skill work across content, SEO, CRO, channels, and analytics.
## When to use
- The user isn't sure which marketing skill applies to their request
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