Marketing Demand Acquisition
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.
Before & after
Same prompt, same agent — the only difference is the skill.
Building a demand generation strategy involves a lot of moving pieces. You'll want to think about multiple channels — Google Ads, LinkedIn, Meta, potentially partnerships — and consider how to blend paid and organic efforts. You should also think about your target customer profile, messaging, and how to measure what's working. The approach will depend on your stage, budget, and sales model. Do you have a specific customer profile or budget in mind? That would help me tailor recommendations.
DEMAND GENERATION STRATEGY — Series A SaaS (6-18 month horizon)
ICE & MARKET FIT VALIDATION (Weeks 1-12)
Budget: 15,000 / month
• Google Search: Target high-intent keywords ("lead scoring vs Salesforce automation", "sales qualification workflow")
→ Start with 20 keywords, bid up to 25 CAC on first conversion (break-even learning phase)
→ Measure: search impression share, avg position, conversion rate by keyword
• LinkedIn Ads: Account-based targeting (IT director + company size 200-2000)
→ Test 5 audience segments with 5k impression budget each
→ Measure: click-through rate (target 1.2%+), conversion rate, cost per meeting
PAID AMPLIFICATION (Months 4-12)
Budget: 25,000 / month (grows to 50k by month 12)
• Scale winners: Double budget on top 5 Google keywords (CAC now 35-45, healthy LTV:CAC 5:1 minimum)
• LinkedIn: Expand to 3 winning audience segments, add content syndication
• Meta: Lower-funnel retargeting (existing website visitors, engagement audiences)
→ Segment: MQL → Trial → Free user lifecycle
→ Remarket with case studies, testimonials, pricing clarity
ORGANIC & PARTNERSHIP (Months 4-12)
• SEO: Target 10 informational keywords (6-12 month payoff): publish buyer's guides, comparison posts, workflow templates
• Partner channel: Identify 5 complementary tools (CRM, HR, Finance). Co-market to their warm audience.
→ Revenue share: 20% of new customer LTV for 12 months
LEAD QUALIFICATION & CONVERSION
• MQL definition: Form submit + LinkedIn profile match + engagement threshold
• SLO to sales: 4-hour response on Form submit, 48-hour follow-up on No-show
• Monthly scoring: Top quartile keywords re-bid +25%, bottom quartile pause
METRICS DASHBOARD
Chart A: CAC Payback Period (target <9 months for annual contracts)
Chart B: LTV:CAC Ratio by source (target 3:1+)
Chart C: Pipeline Coverage (revenue target / average deal / close rate = leads needed)
← Update weekly. Kill channels that don't hit targets by month 3.
BADGET ALLOCATION BY CHANNEL
Search: 45% | LinkedIn: 25% | Meta: 20% | Organic/Partnerships: 10%About this skill
name: marketing-demand-acquisition description: Use when Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.
Marketing Demand Acquisition
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is a Series A+ B2B SaaS scaling internationally (EU/US/Canada, hybrid PLG/Sales-Led) — adapt benchmarks for other stages and motions rather than skipping the skill.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the marketing-demand-acquisition skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Marketing Demand Acquisition; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: marketing-demand-acquisition
description: Use when planning demand generation strategy, optimizing paid acquisition across LinkedIn, Google, and Meta, or structuring SEO and partnership programs for a scaling B2B SaaS company.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Marketing Demand Acquisition
Builds demand generation strategy across paid, organic, and partnership channels, calibrated by default to a Series A+ B2B SaaS scaling internationally with a hybrid PLG/sales-led motion.
## When to use
- Planning or auditing acquisition across Google, LinkedIn, and Meta Ads
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