Marketing Decision Council: Channel, Budget, Positioning
Advisor seats debate your marketing decision with CAC and payback math, then commit to one budget split and a test with kill rules.
Before & after
Same prompt, same agent — the only difference is the skill.
An enterprise analytics platform is a big market. You'll want to think about your target customer and make sure you're reaching them. Sales, marketing, and product alignment is important. Some companies do direct sales outreach to enterprises, which can work but is slow and resource-intensive. Others focus on content and thought leadership to build awareness. Partnerships with complementary tools can help you reach customers. Pricing strategy matters too — you could do usage-based, seat-based, or a freemium model. Marketing automation and email sequences can help you nurture leads. You might want to run some campaigns to test what resonates. There are lots of angles to consider and it depends on your unique positioning and resources.
MARKETING COUNCIL: ENTERPRISE ANALYTICS GTM SALES LEAD ADVOCATE: Direct outbound to CFOs/Controllers at Series B+ companies with 200+ employees. 90-day sales cycle is unavoidable; hire quota-carrying reps now, not later. Lean on technical proof-of-concept (14-day trial with your data). Pricing: $50K/year minimum to fund a 4-person sales team; move to land-and-expand once installed base hits 30 accounts. PRODUCT-LED ADVOCATE: Freemium gets you 10x more qualified leads. Demo data + 50-row import limit for free; upsell on custom connectors and API access. Unblock the top 30% of users who migrate their own data without sales help. Conversion rate from free to paid is your leading indicator, not pipeline size. PARTNERCHIP ADVOCATE: Bundle with ERP (SAP, Oracle) or data warehouse (Snowflake, Databricks). Reseller margins are 30%; you net less per deal but move 5x volume through partner channels. Start with 2 tier-1 vendors by month 3 of launch. BRAND ADVOCATE: Thought leadership takes 12 months; benchmark reports land faster (partner with Forrester or Gartner, 6 weeks, $150K). Case studies convert better than webinars — target your first 5 customers for 30-min podcast recordings. MOVE FIRST: Sales + product-led parallel tracks. If product-led dies after 3 months, double down on direct. Revenue doesn't care about channel purity.
About this skill
You asked for marketing advice and got four perspectives that all said "it depends," then a "balanced mix" nobody can act on or measure. This council works differently. Each advisor seat has to take a position and defend it with a number. The council runs your CAC and payback math in the open, then commits to one budget split and a test that tells you when to scale and when to kill.
What it does
- Rewrites a vague question ("should we try influencers?") as a real decision with options, budget, time horizon, and a success metric
- Picks 4-5 advisor seats based on what could sink this decision: positioning, unit economics, channel operator, customer voice, skeptic, plus sales or retention when relevant
- Calculates LTV, CAC ceiling, payback, and cost per customer for each channel, and checks whether your budget can buy enough conversions to learn anything
- Flags premise problems before anyone argues: a retention problem dressed as an acquisition problem, a false either/or, a budget too small to test, or disclosure and consent risks
- Names the one question that actually splits the advisors, then designs the cheapest test that answers it
What you get
A one-page council brief with assumptions, the math, each seat's position and what would change its mind, and the crux. It ends with a specific dollar allocation and a test plan with tracking method, scale threshold, and kill threshold.
Best for
Founders and solo marketers deciding where a quarter's budget goes, from a few thousand dollars up. Also agency strategists who need to pressure-test a client's channel plan before spend is committed.
SKILL.md preview
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name: marketing-decision-council
description: Runs a marketing decision (channel choice, budget split, positioning, launch plan) through 4-5 advisor seats chosen for what could sink it. It does the unit-economics math in the open, names the crux the seats disagree on, and ends with one funded recommendation plus a test with scale and kill rules. Use when the user says "should we do paid search or influencers", "how should I split my marketing budget", "pressure-test this marketing plan", "give me a marketing board of advisors", "our ads aren't working, what should we do instead", "my CAC keeps climbing", "is this campaign worth the money".
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# Marketing Decision Council
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