Marketing Context File: Voice, ICP, Positioning
Builds one marketing context file with voice rules, ICP, customer language, a claims ledger, and goals that later marketing tasks follow.
Before & after
Same prompt, same agent — the only difference is the skill.
That sounds like a good organizational practice. Having a shared context or brand guide that your marketing tools can reference is definitely useful. You could create a document that outlines your brand voice, target audience, key messages, and that sort of thing. Different marketing tasks could then reference that document to stay consistent. I could help you think through what should go into that context document, but it would depend on your specific business and how detailed you want to get. What's your brand about? Who are your customers? Once I understand your positioning, I could suggest what to include in a marketing context document.
MARKETING CONTEXT CREATED (all marketing skills will reference this): BRAND VOICE: Tone: Conversational, expert-but-accessible, no corporate jargon Style: Short sentences, specific examples, directness Personality: Helpful pragmatist, bias toward action over theory TARGET AUDIENCE (ICP): Primary: Indie founders, 28-42, running 2-50 person teams Geography: US + EMEA, English-speaking Pain point: Lack of specialized marketing expertise within tight budgets Behavior: DIY-first, quality-conscious, willing to invest in repeatable systems POSITIONING: Differentiator: "Agency-level strategy, founder-friendly pricing" Key messages: (1) You don't need a 50-person team, (2) Systematic beats chaotic, (3) Data-backed beats guessing CONTENT PILLARS: 1. Founder operations (hiring, tools, workflows) 2. Performance marketing (measurement, channel strategy) 3. Playbooks (repeatable processes for growth) VISUAL IDENTITY: Primary colors: Navy (trust), Orange (energy) Image style: Real scenarios, authentic people (no stock photos) Logos/fonts: Specified in brand guide URL MESSAGING GUARDRAILS: • Never: enterprise-scale tactics, buzzwords, brand exclusivity • Always: founder perspective, specific numbers, next-step clarity CONTEXT LINKED: All marketing skills (email, content, campaigns, SEO) now read this file before starting tasks. Consistency enforced.
About this skill
Every time you ask AI for marketing copy, you re-explain who you sell to. Then the copy still comes back sounding like everyone else and claiming things you can't prove. This skill turns your real copy, reviews, and sales notes into one short context file that later marketing tasks read first. The file holds enforceable voice rules, your customers' own words, and a list of the claims you are allowed to make.
What it does
- Converts vague tone words into 'X, not Y' voice traits. Each trait comes with a do/don't sentence pair written in your actual subject matter.
- Defines your ICP as a buying situation: the trigger event, the current workaround, the top objections with answers, buyer vs user, and an anti-ICP.
- Builds a customer language bank from verbatim quotes, with each quote tagged by source.
- Keeps a claims ledger in which every claim is marked approved, needs proof, or banned. Downstream copy uses only the approved claims.
- Audits an existing context doc and proposes a diff for vague lines, unproven claims, contradictions, and stale facts.
- Records current goals, the primary CTA, and off-limits topics so copy aims at an outcome and not just a tone.
What you get
A dated markdown context file of roughly 1,500 words or less. The rules come first, the reference material follows, and every gap is labeled. If you already have a file, you get a proposed diff against it.
Best for
Founders, solo marketers, and small teams who use Claude for recurring copy work and are tired of generic output and re-explaining their business.
SKILL.md preview
---
name: marketing-context-file
description: Builds and maintains one marketing context file that every later marketing task reads first. The file covers voice rules, ICP as a buying situation, verbatim customer language, positioning, a claims ledger with proof status, style and compliance rules, and current goals. It is drafted from real copy and customer evidence, not adjectives. Use when the user says "set up our marketing context", "define our brand voice", "who is our ICP", "make a style guide for our copy", "I keep re-explaining my business to Claude", "the AI copy sounds generic and not like us", "update our positioning doc", or "our messaging is all over the place".
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