Marketing Context
Create and maintain the marketing context document that all marketing skills read before starting.
Before & after
Same prompt, same agent — the only difference is the skill.
That sounds like a good organizational practice. Having a shared context or brand guide that your marketing tools can reference is definitely useful. You could create a document that outlines your brand voice, target audience, key messages, and that sort of thing. Different marketing tasks could then reference that document to stay consistent. I could help you think through what should go into that context document, but it would depend on your specific business and how detailed you want to get. What's your brand about? Who are your customers? Once I understand your positioning, I could suggest what to include in a marketing context document.
MARKETING CONTEXT CREATED (all marketing skills will reference this): BRAND VOICE: Tone: Conversational, expert-but-accessible, no corporate jargon Style: Short sentences, specific examples, directness Personality: Helpful pragmatist, bias toward action over theory TARGET AUDIENCE (ICP): Primary: Indie founders, 28-42, running 2-50 person teams Geography: US + EMEA, English-speaking Pain point: Lack of specialized marketing expertise within tight budgets Behavior: DIY-first, quality-conscious, willing to invest in repeatable systems POSITIONING: Differentiator: "Agency-level strategy, founder-friendly pricing" Key messages: (1) You don't need a 50-person team, (2) Systematic beats chaotic, (3) Data-backed beats guessing CONTENT PILLARS: 1. Founder operations (hiring, tools, workflows) 2. Performance marketing (measurement, channel strategy) 3. Playbooks (repeatable processes for growth) VISUAL IDENTITY: Primary colors: Navy (trust), Orange (energy) Image style: Real scenarios, authentic people (no stock photos) Logos/fonts: Specified in brand guide URL MESSAGING GUARDRAILS: • Never: enterprise-scale tactics, buzzwords, brand exclusivity • Always: founder perspective, specific numbers, next-step clarity CONTEXT LINKED: All marketing skills (email, content, campaigns, SEO) now read this file before starting tasks. Consistency enforced.
About this skill
name: marketing-context description: Use when Create and maintain the marketing context document that all marketing skills read before starting.
Marketing Context
Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the marketing-context skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Marketing Context; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: marketing-context
description: Use at the start of any new marketing project, or when the user mentions marketing context, brand voice, target audience, ICP, style guide, or positioning, to create the shared document all marketing skills read first.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Marketing Context
Creates and maintains the marketing context document that every other marketing skill reads before starting, so foundational brand and audience information isn't re-derived or re-asked for on every task.
## When to use
- Starting a new project and no marketing context document exists yet
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