Phased Product Launch Plan and Launch-Day Run-of-Show
A sized, phased launch plan: pre-launch, launch-day run-of-show with owners, a second wave, and pre-set success thresholds.
Before & after
Same prompt, same agent — the only difference is the skill.
Product launches require a lot of coordination. You'll need to think about timing, which channels to use, beta testing, PR strategy, and how to maintain momentum after launch day. Key questions: Who's your target customer? Is this a major release or incremental update? Do you have a community already? What's your budget? Are you planning to use Product Hunt, press outreach, partner channels? There are a lot of variables here. Can you tell me more about your product and current audience so I can give you more specific advice?
LAUNCH TIMELINE WEEK 1-2: SOFT LAUNCH PHASE • Activate 20-30 power users (beta testers) • Internal team uses product daily • Gather feedback on biggest friction points • Polish top 3 critical flows WEEK 3-4: COMMUNITY PHASE • Email existing customer list (48 hours early access) • Activate partner channels (affiliate programs) • Pre-brief press contacts and industry analysts • Seed Reddit/HN conversations WEEK 5: LAUNCH DAY • Morning: Product Hunt post goes live • 2 hours post: Twitter/LinkedIn threads from leadership • 4 hours post: Customer testimonial video release • Day close: Email all waitlist signups WEEK 6-8: MOMENTUM PHASE • Daily blog post (one feature per post) • Partner content drops (expert guest posts) • Retarget site visitors with follow-up campaign • Gather user-generated content from early adopters CHANNEL PRIORITIES 1. Product Hunt (day one impact, credibility signal) 2. Twitter/X organic (3-5 daily posts, reach existing audience) 3. Email (highest conversion, least competitive) 4. Paid ads (retarget site visitors after day 3) 5. Press outreach (30-day lag typical, plan early) MOMENTUM KILLERS TO AVOID → Launching Friday (no press pickup Mon-Wed) → Single channel focus (diversify to 5+) → Post-launch silence (content every 2-3 days minimum)
About this skill
Most launch plans are just a list of channels and one big day. A week later, signups have flatlined and nobody knows if it worked. This skill sizes your launch to how much the release matters, then orders your channels so each one feeds the next. You get an hour-by-hour launch day with owners and a planned second wave. Success thresholds are set before launch, so you're not judging results after the fact.
What it does
- Sorts the release into Tier 1/2/3 so a minor feature gets a changelog entry and an in-app note, not a Product Hunt campaign
- Orders channels so each feeds the next: existing users first to catch bugs and collect quotes, then Product Hunt, Hacker News, communities and press, then paid spend only on posts already working
- Writes the waitlist plan: a re-warm email before launch, invites in groups, the launch email itself, and a follow-up for people who didn't act
- Builds a launch-day schedule in one timezone, with owners, support replies ready to paste, and a kill switch
- Plans the second wave: a "missed it" resend, a results post, a customer story and a live demo
- Sets one main metric, one early signal and one metric that must not get worse, each with a threshold and a check date
What you get
A one-page launch brief, a dated T-minus plan, a timed launch-day schedule and a 30-day follow-up plan. For a small question, you get just the answer, not the whole document.
Best for
Founders, product marketers and indie makers getting ready for a product launch, beta, waitlist opening, Product Hunt day or a big feature release.
SKILL.md preview
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name: phased-product-launch-plan
description: Plans product launches, feature announcements, betas and waitlist openings. It sizes the launch by tier, orders channels so each feeds the next (existing users, then outside channels, then paid), and writes a dated T-minus plan, a launch-day schedule with owners, a second wave and success thresholds set in advance. Use when the user says "plan our launch", "we're going live on Product Hunt next month", "how do I launch this feature to existing users", "we have a 3,000-person waitlist, how do we convert it", "write me a GTM plan", "our launch got one spike then died", "is this feature worth a big announcement", or "build a launch checklist".
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