Launch Strategy
When the user wants to plan a product launch, feature announcement, or release strategy.
Before & after
Same prompt, same agent — the only difference is the skill.
Product launches require a lot of coordination. You'll need to think about timing, which channels to use, beta testing, PR strategy, and how to maintain momentum after launch day. Key questions: Who's your target customer? Is this a major release or incremental update? Do you have a community already? What's your budget? Are you planning to use Product Hunt, press outreach, partner channels? There are a lot of variables here. Can you tell me more about your product and current audience so I can give you more specific advice?
LAUNCH TIMELINE WEEK 1-2: SOFT LAUNCH PHASE • Activate 20-30 power users (beta testers) • Internal team uses product daily • Gather feedback on biggest friction points • Polish top 3 critical flows WEEK 3-4: COMMUNITY PHASE • Email existing customer list (48 hours early access) • Activate partner channels (affiliate programs) • Pre-brief press contacts and industry analysts • Seed Reddit/HN conversations WEEK 5: LAUNCH DAY • Morning: Product Hunt post goes live • 2 hours post: Twitter/LinkedIn threads from leadership • 4 hours post: Customer testimonial video release • Day close: Email all waitlist signups WEEK 6-8: MOMENTUM PHASE • Daily blog post (one feature per post) • Partner content drops (expert guest posts) • Retarget site visitors with follow-up campaign • Gather user-generated content from early adopters CHANNEL PRIORITIES 1. Product Hunt (day one impact, credibility signal) 2. Twitter/X organic (3-5 daily posts, reach existing audience) 3. Email (highest conversion, least competitive) 4. Paid ads (retarget site visitors after day 3) 5. Press outreach (30-day lag typical, plan early) MOMENTUM KILLERS TO AVOID → Launching Friday (no press pickup Mon-Wed) → Single channel focus (diversify to 5+) → Post-launch silence (content every 2-3 days minimum)
About this skill
name: launch-strategy description: Use when When the user wants to plan a product launch, feature announcement, or release strategy.
Launch Strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the launch-strategy skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Launch Strategy; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: launch-strategy
description: Use this skill when a user wants to plan a product launch, feature announcement, or release strategy, including phased rollouts, channel selection, and sustaining momentum after launch day.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Launch Strategy
Builds a phased go-to-market plan — what happens before, on, and after launch day, and which channels carry each phase.
## When to use
- Planning a Product Hunt launch, beta, or early-access rollout
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