Launch Plan: Core Message, Channels, and Dated Runway
A sized launch plan: one tested core message, ranked channels, a day-by-day runway scheduled backward, one metric, and the top risk.
Before & after
Same prompt, same agent — the only difference is the skill.
That sounds exciting. I'd be happy to help you think through the launch. There are quite a few channels you could use to tell people about it. You'll probably want to think about the timing of announcements and what messaging resonates with your audience. What's your target market, and do you have a preference for certain channels? Are there other stakeholders you're coordinating with?
LAUNCH PLAN: Analytics Dashboard v2 LAUNCH PHASES 1. Teaser (Week 1) – Behind-the-scenes story, 3 LinkedIn posts 2. Beta Access (Week 2) – Invite select users, gather testimonials 3. General Availability (Week 3) – Full launch across channels 4. Amplify (Week 4) – Case study release, user interviews CHANNEL STRATEGY Website: Homepage banner + dedicated landing page (April 1-30) Email: 4 sends to active users (teasers, beta access, launch day, feature deep-dive) Product: In-app notification + interactive onboarding tour Community: Launch thread in community Slack, demo in monthly webinar Social: LinkedIn (3 posts), Twitter (daily tips thread), Product Hunt (Day 1) CRITICAL TASKS • Confirm beta tester roster (12-15 power users) • Draft 3 use case narratives (conversion story required) • Build help doc and video walkthrough • Prep demo script and FAQ SUCCESS METRICS Target: 35% of active users try dashboard within 2 weeks Conversion: 60% adoption within 30 days Feedback: 40+ beta interviews before Week 3
About this skill
You have a launch date, a half-finished landing page, and a list of every channel you've ever heard of. Or you shipped something good last quarter and nobody noticed. This skill turns that into a plan you can run. It sizes the launch to what it's worth, writes one message people can repeat, and puts every email, post, and partner slot on a real date.
What it does
- Sizes the launch (new product, major feature, or small improvement) so effort matches impact and your audience doesn't learn to ignore announcements
- Writes one outcome-first core message, tests it against what competitors could say, and adjusts the angle for each channel
- Ranks owned, borrowed, and rented channels by how many people you can actually reach and how well they fit, and says which channels to skip and why
- Schedules backward from launch day so long-lead items like partner newsletters, press embargoes, and customer quotes get booked in time
- Plans the post-launch weeks: follow-ups to people who didn't open or click, an FAQ, a customer story, and saved angles for future mini-launches
- Checks your premises: goals your reach can't support, features that aren't ready, date collisions, and pricing changes that need notice
What you get
A launch plan with the launch size, a core message plus alternates, a ranked channel list, and a dated runway table from L-21 to L+30. It ends with one success metric (a threshold and a check date) and the single biggest risk, with a mitigation and an owner.
Best for
Founders, solo marketers, and small product teams launching a SaaS product, a feature, or a pricing change without a dedicated launch team.
SKILL.md preview
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name: launch-plan-dated-runway
description: Builds a launch plan for a product, feature, or pricing change. It sizes the launch, writes one outcome-first core message, ranks owned, borrowed, and rented channels by how many people you can actually reach, schedules every piece backward from launch day, and ends with one success metric (threshold and check date) and the top risk. Use when the user says "plan our launch", "we're launching X next month, what do we do", "build a launch timeline", "how should we announce this feature", "our last launch flopped", "nobody noticed when we shipped", "should we do Product Hunt", or "we're changing pricing and need to announce it".
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