Landing Page Quick Audit (Ad-to-Page Match)
Audit a live page from screenshots and the ad sending traffic: 20-point scorecard, message-match gaps, top 3 fixes with new copy.
Before & after
Same prompt, same agent — the only difference is the skill.
I can help you review your landing page. It would be useful to see screenshots of how it looks and know what ad copy is driving traffic to it. In general, you want to make sure the message on your landing page matches what the ad promised. You should look at the headline, the main call to action, and the key benefits. There might be some things you can improve, but it's hard to say without seeing the specific page. You'd probably want to test some changes and see if they improve conversions.
MESSAGE MATCH AUDIT AD HEADLINE (driving traffic) "Get a Flat $15/Month Insurance Quote—No Medical Exam" LANDING PAGE ANALYSIS Headline (above fold): "Instant Term Life Quotes" Subheadline: "In 90 seconds" Value prop visible: No mention of flat rate or no-exam guarantee MESSAGE MATCH SCORE: 4/10 Gap identified: Ad promises flat price + no exam; page only says "instant" COGNITIVE LEAPS REQUIRED → Visitor must assume "instant" means affordability (not stated) → Visitor must scroll past form to find no-exam mention (buried in FAQ) → 47% form abandonment likely due to these gaps WHAT'S WORKING → Form placement (center, high contrast) → Social proof testimonials (clear, recent) → Mobile responsiveness (tested OK) QUICK WINS (priority order) 1. Change headline to "Flat $15/Month—No Medical Exam Required" 2. Move no-exam callout above form (bullet badge) 3. Change submit button text from "Get Quote" to "Get My Flat Rate" 4. Add 3-star rating badge near form (social proof lift) ESTIMATED IMPACT: +18-22% conversion lift (industry benchmark for match improvement)
About this skill
Find out in minutes why a page gets clicks but not conversions. The audit judges your first screen against the exact ad or keyword that sent the visitor.
What it does
- Compares the ad's promise, offer, and numbers with the page's first screen, line by line
- Scores 10 checks on desktop and mobile separately, including CTA visibility and overlays covering it
- Names the cognitive leaps visitors must make between the ad and the page
- Ranks the top 3 fixes by impact for effort, each with exact rewritten copy or placement
- States what screenshots cannot show, such as speed and tracking, instead of guessing
What you get
A one-page audit: message-match table, 10-point scorecard out of 20, top 3 fixes with new copy, what is working, and how to test the top fix.
Best for
Marketers and founders running paid traffic to an existing landing page who need quick, specific fixes rather than a redesign.
SKILL.md preview
---
name: landing-page-quick-audit
description: Audit an existing landing page in minutes from screenshots (desktop and mobile first screen) plus the ad, keyword, or email that sends traffic to it - a 10-point scorecard, the message-match gaps between the ad and the page, the cognitive leaps a visitor must make, and the top 3 fixes ranked by impact for effort with rewritten copy. Use when the user says "why isn't this page converting?", "audit my landing page", "here's my ad and my page, what's wrong?", "quick CRO review", "roast my landing page", or "is my hero section any good?". Reviews an existing page; it does not build a new one.
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# Landing Page Quick Audit
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