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Marketing (Content, Campaigns, Voice, Reporting)

Content drafts, campaign plans, brand voice reviews, competitive briefs, SEO audits, email sequences, and performance reports across marketing channels.

Marketingp3the-12-cowork-knowledge-work-skills
Or just install the prompt above — no subscription needed

About this skill

name: kw-marketing description: Use when content drafts, campaign plans, brand voice reviews, competitive briefs, SEO audits, email sequences, and performance reports across marketing channels.

Marketing (Content, Campaigns, Voice, Reporting)

Anthropic's Marketing plugin covers the full marketing stack. /draft-content produces blog posts, social, newsletters, landing pages, press releases, and case studies. /campaign-plan generates a brief with objectives, channels, content calendar, and success metrics. /brand-review checks copy against your voice, style guide, and messaging pillars. /competitive-brief compares positioning and messaging. /performance-report ties metrics to trends and optimizations. /seo-audit runs keyword research, on-page analysis, content gaps, and competitor comparison. /email-sequence designs multi-email nurture, onboarding, and drip flows. Skills content-creation, campaign-planning, brand-voice, and competitive-analysis fire automatically.

What you get

  • /draft-content, /campaign-plan, /brand-review, /competitive-brief, /performance-report, /seo-audit, /email-sequence commands
  • content-creation, campaign-planning, brand-voice, competitive-analysis skills
  • connectors Slack, Canva, Figma, HubSpot, Amplitude, Notion, Ahrefs, SimilarWeb, Klaviyo

Customize your output

  • Command: draft-content, campaign-plan, brand-review, competitive-brief, performance-report, seo-audit, email-sequence
  • Channel: blog, social, email, landing page, press release, case study
  • Connectors: Slack, Canva, Figma, HubSpot, Amplitude, Notion, Ahrefs, SimilarWeb, Klaviyo

Example output

Given a Q3 launch goal, /campaign-plan returns objectives tied to pipeline, a five-channel plan (blog, email, LinkedIn, webinar, paid), an eight-week content calendar, and success metrics per channel.

Best for

Marketing managers, content marketers, and demand-gen teams running campaigns end to end

Source: The 12 Cowork Knowledge-Work Skills · https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing Category: Marketing · Priority: P3

SKILL.md preview

---
name: kw-marketing
description: Use when content drafts, campaign plans, brand voice reviews, competitive briefs, SEO audits, email sequences, and performance reports across marketing channels.
---

# Marketing (Content, Campaigns, Voice, Reporting)

Anthropic's Marketing plugin covers the full marketing stack. /draft-content produces blog posts, social, newsletters, landing pages, press releases, and case studies. /campaign-plan generates a brief with objectives, channels, content calendar, and success metrics. /brand-review checks copy against your voice, style guide, and messaging pillars. /competitive-brief compares positioning and messaging. /performance-report ties metrics to trends and optimizations. /seo-audit runs keyword research, on-page analysis, content...