Form CRO
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms.
Before & after
Same prompt, same agent — the only difference is the skill.
Lead form optimization is critical for conversion rates. You'd typically want to look at things like the number of fields, the type of information you're asking for, and whether your form is mobile-friendly. A/B testing different versions could help you find what works. You could also think about your copy and how persuasive your form fields are. What's your current submission rate, and what kind of leads are you trying to capture? Are you collecting email, phone number, company info? How is your form performing on mobile?
FORM AUDIT & OPTIMIZATION PLAN
CURRENT STATE ANALYSIS
Baseline submission rate: 18.2% (target: 25%+)
Mobile conversion: 12.1% (35% of traffic)
Device gap: Desktop users 2x more likely to convert
Field drop-off pattern: 40% abandon at company size field (8th field)
FIELD REDUCTION STRATEGY
Current: 11 fields (name, email, company, size, industry, role, budget, timeline, use case, phone, message)
Optimized: 5 fields (name, email, company, use case, phone)
Rationale: Drop industry (rarely used), role (inferred from use case), budget/timeline (too early in cycle)
Reorder: Front-load easiest 3 (name, email, company), save phone for last (optional)
Expected lift: Field reduction alone typically yields 8-12% improvement
FRICTION POINTS TO REMOVE
1. Phone field has regex validation that rejects extensions—remove formatting requirement
2. Industry dropdown has 47 options—user spends avg 4 seconds finding right one. Replace with open text field.
3. No messaging on why you need this info—add small helper text on company field ("Sales team will personalize your demo")
COPY IMPROVEMENTS
Button: Change "Submit" to "Send Me a Demo" (action-specific, 3-5% lift typical)
Error messages: Replace "Invalid entry" with "This email already signed up" (reduces re-entry time)
A/B TEST PLAN
Test 1: 5 fields vs 7 fields (eliminate industry + budget)
Test 2: "Submit" vs "Get Free Demo"
Test 3: Phone optional vs required
Expected combined lift: 22% → 28-30% submission rate
Timeline: 2 weeks per test, ship top winner in week 5
MOBILE-SPECIFIC FIX
Industry dropdown replaced with text—eliminates tap-scroll friction on mobile
Projected mobile lift: 12.1% → 18-20%About this skill
name: form-cro description: Use when When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms.
Form Cro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the form-cro skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Form Cro; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: form-cro
description: Use this skill when the user wants to optimize a lead-capture, contact, demo-request, application, survey, or checkout form that is not a signup or registration form.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Form Cro
Reduces friction and boosts completion on non-signup forms by auditing fields, structure, and messaging against what actually kills completion.
## When to use
- A lead-capture or contact form has low completion
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