Feature Changelog and Adoption Announcement
Turns a shipped feature into a scannable changelog entry plus in-app, email, and social copy that gets users to actually try it.
Before & after
Same prompt, same agent — the only difference is the skill.
A feature announcement should highlight what's new and why it matters to users. You could write a changelog and then craft some promotional copy. The tone should be excited but professional. I can help you structure something, but I'd need to know more details about the redesign itself.
FEATURE ANNOUNCEMENT: DASHBOARD V2 CHANGELOG → New unified analytics widget (faster 40% than previous tabs) → Real-time data streaming (was hourly, now 2-minute refresh) → Custom metric builder (drag-to-create, no SQL) → Mobile-responsive redesign → Export to CSV/PDF (new) → Deprecation: Legacy "Insights" tab will sunset 2026-09-30 --- ANNOUNCEMENT COPY --- SUBJECT: Your dashboard just got faster Hi users, Today we shipped Dashboard V2. Three things changed: 1. UNIFIED VIEW No more tab-switching. All your metrics live in one scrollable view. Widgets rearrange to fit your screen (mobile included). 2. LIVE DATA Instead of waiting an hour for the daily refresh, you now see data 2 minutes old. For trending metrics, that's the difference between reacting and reacting too late. 3. CUSTOM METRICS Drag metric blocks together, set aggregation rules, and save. No engineers, no tickets. If you've asked for custom reports before, this is it. ROLLOUT Everyone gets V2 today. Old dashboard sunset in 60 days (2026-09-30). Need more time? Email support for an extension. FREE TRAINING: Thursday 2pm ET, 30-min webinar (register link). Questions? Hit reply. --- END --- EMAIL METADATA → Subject line: 57 characters → Preview text: "Your dashboard just got 40% faster. Here's what changed." → Send time: Tuesday 10am ET (based on historical engagement) → Segment: Users who logged in past 30 days (exclude new onboards)
About this skill
Your team ships something good, writes "Introducing Smart Filters" in the changelog, and usage stays flat. Release notes read like a commit log, every update gets the same volume, and the "Try it" button drops users on a dashboard three clicks from the feature. This skill writes copy that gets the feature used.
What it does
- Decides how loudly to announce each feature (changelog line only, in-app nudge, or full email and blog) so users don't learn to tune out your updates
- Writes a changelog entry users can skim: what changed, where to find it, who has it, and its limits, with no hype
- Builds announcement headlines around the workaround users do today, not the feature name
- Writes in-app, email, and social copy at the right length for each channel, each with one CTA that links straight to the feature
- Works out why a feature has low usage (users don't know about it, don't get when to use it, or tried it and didn't come back) before writing a re-announcement
- Defines who receives each message, a shot list for the visual, and how to measure adoption before you send
What you get
The announcement level with a one-line reason, a changelog entry, and ready-to-paste copy for each channel that level calls for, plus who to send it to, a shot list for the GIF or screenshot, and the adoption metric to track. Missing facts show up as labeled placeholders, not invented numbers.
Best for
Product marketers, PMs, and founders at SaaS companies who write their own release notes and need shipped features to actually get used.
SKILL.md preview
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name: feature-changelog-adoption-announcement
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