WELCOME SEQUENCE — 14-day trial. The mistake most sequences make is
selling the product; this one drives to the ACTIVATION moment, because a
trial that activates converts and one that doesn't never will.

FIRST: WHAT'S THE ACTIVATION EVENT?
Not "logged in" — the first real outcome (first report built, first
integration connected). Every email below points at it.

  DAY 0 — one job: get them to the activation event
    Subject: "Your first win in 3 minutes"
    Not a feature tour. One link to the single action that matters.
  DAY 1 — did they activate?
    Activated → skip ahead to depth. Not activated → this email removes
    the specific blocker (branch the sequence here; this is the highest-
    leverage email).
  DAY 3 — the second-value moment
    Now that they've felt one win, show the feature that compounds it.
  DAY 6 — proof
    A concrete result from a similar user. Numbers, not adjectives.
  DAY 10 — the objection
    Handle the top reason people don't convert, directly.
  DAY 13 — trial ending
    Urgency + the outcome they've already felt. "You built X; keep it."

THE BRANCH THAT MATTERS
Day 1 splits activated vs. not. Sending the same day-3 feature email to
someone who never completed step one wastes the whole sequence.

For in-app onboarding (vs. these emails), that's onboarding-cro. Want
the full copy for the day 0 and day 1 emails?