Lead Magnet Email Course Builder
Plans and writes a free multi-day email course that teaches one result, keeps readers opening, and leads them to your paid offer.
Before & after
Same prompt, same agent — the only difference is the skill.
I can help you turn your SaaS growth expertise into an email course. A typical drip course has an email every 2–3 days to keep momentum. I'd suggest starting with a hook email, then 4–5 teaching emails that build on each other, and finishing with a call-to-action email. You might want to think about the core topics you want to cover—maybe growth tactics, metrics, positioning. Do you have any examples of your writing style so I can match your voice? Also, what's the goal of the course—lead generation, positioning yourself as an expert, or selling a product at the end? Once I know the structure you want, I can draft the emails.
EMAIL COURSE: SAAS GROWTH FUNDAMENTALS COURSE PARAMETERS • Duration: 7 emails over 14 days (Mon + Thu delivery) • Goal: Position as growth authority, capture email list • Audience: SaaS founders, growth managers • Offer at end: 500 growth audit (optional upsell) BRAND VOICE PROFILE (locked for consistency) • Tone: Conversational, opinionated, data-backed • Vocabulary: unit economics, cohort retention, not success metrics • Sentence length: Mix short (5 words) + medium (15 words), no long walls • Examples: Specific numbers, naming customer stories (anonymized) • Disclaimer: Always caveat with this depends on your specifics ===== EMAIL BREAKDOWN ===== EMAIL 1: HOOK (Monday, Day 1) Subject: The one metric most SaaS founders get wrong Dear FirstName, Most SaaS founders obsess over MRR. Totally get it—it's the easiest to track. But the metric that actually predicts your survival? Cohort retention. Here's why: A founder might celebrate 100% MoM growth and still go bankrupt if each cohort churns after 6 months. I've seen it happen twice. Over the next two weeks, I'm sharing the growth framework I use to audit SaaS companies. You'll learn: • Which 3 metrics predict if you survive Year 2 • Why CAC payback is a trap • How to spot growth ceiling before it's too late Check back Thursday for lesson 1. FirstName ===== EMAIL 2: LESSON 1 (Thursday, Day 4) ===== Subject: Lesson 1: The survival metric (hint: it's not MRR) Content: Cohort retention deep dive, with 2 customer examples ===== EMAIL 3: LESSON 2 (Monday, Day 8) ===== Subject: Lesson 2: CAC payback math (and why most founders calculate it wrong) ===== EMAIL 4: LESSON 3 (Thursday, Day 11) ===== Subject: Lesson 3: Growth ceiling—how to spot it 12 months before it hits ===== EMAIL 5: LESSON 4 (Monday, Day 15) ===== Subject: Lesson 4: The unit economics flywheel (and your one lever to pull) ===== EMAIL 6: DEEPER DIG (Thursday, Day 18) ===== Subject: Bonus: Inside a 10M ARR SaaS growth audit Case study email: anonymized customer story with redacted numbers ===== EMAIL 7: SOFT SELL (Monday, Day 22) ===== Subject: Want me to audit your growth? Offer: 2-hour growth audit, 500, link to Calendly If this resonates, book a call. If not, totally cool—glad the emails were useful. FirstName ===== SEGMENTATION ===== Track engagement: • Opens: Segment non-openers after email 2, resend with new subject line • Clicks: Tag clickers as high intent, move to sales sequence • Non-clickers: Move to weekly digest instead ===== VOICE CONSISTENCY CHECKLIST ===== Each email must pass: ✓ One strong perspective (not it depends) ✓ Specific numbers, no generics (e.g., 6-month cohort, not long-term) ✓ One story or example ✓ Call-to-action that matches tone (not salesy—direct) ✓ Length: 150–250 words ===== EXPECTED METRICS ===== • Open rate: 45–55% (good list quality) • Click rate: 8–12% (specific, data-backed content) • Reply rate: 1–3% (questions/feedback) • Conversion to audit call: 2–4% (of openers) → 1,000 sign-ups → 450 opens → 20 calls scheduled
About this skill
Your free email course gets signups, but readers stop opening after day 2 and almost nobody buys at the end. The usual causes are lessons that read like blog posts cut into days, a course topic that doesn't connect to what you sell, and a pitch that shows up cold in the last email. This skill plans the course backward from your offer, so each lesson earns the next open and the offer feels like the natural next step.
What it does
- Writes the bridge first: what readers can do when the course ends, and the next problem that your offer solves
- Names the course by outcome, timeframe and reader, and checks that lesson 1 delivers what the opt-in page promises
- Drafts each lesson with one idea, one example, one action that takes under 15 minutes, and a teaser for the next lesson
- Brings in the offer gradually: a mention in the P.S., then a case study, then a clear pitch, then 2-3 follow-ups with honest deadlines
- Diagnoses an existing course from your copy or open and click data, then rewrites only the parts that are losing readers
- Specifies the automation: tags, delays, exits for buyers, and the handoff into your regular newsletter
What you get
A course map table (subject lines, preview text, one idea per lesson, action steps, where the offer appears), full lesson drafts with clearly marked spots for your own stories, post-course follow-up emails, and setup notes for your email platform.
Best for
Coaches, consultants, newsletter writers and course creators who sell a product, program or service and want a free email course that turns new subscribers into buyers.
SKILL.md preview
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name: lead-magnet-email-course-builder
description: Plans and writes free multi-day email courses that teach one result and lead to a paid offer. Output covers the course map, lesson drafts with subject lines and action steps, where the offer appears in each email, post-course follow-ups, and automation setup, all planned backward from the offer. Use when the user says "turn my expertise into an email course", "build a 5-day email course lead magnet", "write my free email course", "repurpose my blog posts into a drip course", "my email course gets signups but nobody buys", "people stop opening after day 2", or "how do I pitch at the end of my free course".
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