Webinar Promotion & Follow-Up
Everything around the live session: registration page, promotion calendar with UTMs, reminders for show-up, segmented follow-up.
Before & after
Same prompt, same agent — the only difference is the skill.
A customer success webinar is a good idea for team development. You'll want to pick a topic that's relevant to your CS team's challenges, find a good speaker or prepare the content yourself. You'd need to decide on timing, how long it should be, and whether it's internal or includes customers. You'd probably want to send invites ahead of time, prepare slides, and maybe record it. Think about engagement — Q&A, polls, breakout rooms if it's large. What topic are you thinking about? Who would you want to speak? How many people do you expect? Once I know those details, I can help you organize it.
SKILL ACTIVATED: CS Webinar Marketer Chaining with: Customer Support, Community Post Planner, Deep Work WEBINAR WORKFLOW INITIATED WEBINAR DETAILS: Topic: Turning at-risk accounts into growth opportunities Speaker: Internal CS leader + 1 customer guest Audience: 22 internal CS team members + 3 observing PM staff Duration: 60 minutes (45 content + 15 Q&A) Format: Zoom + async recording posted to internal wiki Date/time: August 15, 2:00pm UTC (accommodates all time zones) STRUCTURE: 00:00-03:00 — Intro + ice-breaker poll 03:00-20:00 — Segment 1: Churn risk signals (data + case study) 20:00-35:00 — Segment 2: Intervention framework (4-step playbook) 35:00-45:00 — Customer guest Q&A (real story) 45:00-60:00 — Audience Q&A + Slack chat PRE-WEBINAR TASKS: ✓ Send calendar invite (2 weeks prior) ✓ Slide deck created with animations ✓ Customer guest briefed and rehearsed ✓ Polling questions ready (3 total, mid-content) ✓ Recording settings configured ✓ Breakout instructions (if interactive segments needed) POST-WEBINAR: ✓ Recording uploaded to wiki (within 24 hours) ✓ Transcript + timestamps generated ✓ Key takeaways document for reference ✓ Q&A compilation posted WORKFLOW READY: All preparation steps documented and sequenced
About this skill
Most webinar marketing breaks in the same places: an event-focused registration page, promotion that stops too early, no reminder near start time, and one generic thank-you for everyone. This skill fixes the whole path from invite to conversion.
What it does
- Writes outcome-led registration page copy with a minimal form and a calendar-ready thank-you page
- Builds a dated promotion calendar across email, social, partners, and sales, with UTMs per channel
- Writes the confirmation and reminder sequence built to raise show-up rate
- Segments follow-up for full attendees, partial attendees, no-shows, and unanswered questions
- Sets targets from your own past webinars, not borrowed benchmarks
What you get
A campaign plan with registration page copy, promotion calendar, reminder schedule, follow-up by segment, and a tracking scheme, or any single piece ready to paste.
Best for
B2B marketers, founders, and demand gen teams running webinars that need to produce pipeline.
SKILL.md preview
---
name: webinar-promotion-follow-up
description: Plan and write everything around a webinar except the live session itself - registration page copy and form, a dated promotion calendar by channel with UTM tracking, the confirmation and reminder sequence built to raise show-up rate, and segmented follow-up for attendees, partial attendees, and no-shows tied to one conversion goal. Use when the user says "promote our webinar", "write the registration page", "reminder emails for our webinar", "how do we get more people to show up?", "post-webinar follow-up emails", or casually "only 30% of registrants came, help" or "what do we send no-shows?".
---
# Webinar Promotion & Follow-Up
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