Site-Wide Conversion Audit and Test Plan
Find the funnel stage leaking the most, check tracking first, and get a ranked A/B test plan with sample sizes your traffic supports.
Before & after
Same prompt, same agent — the only difference is the skill.
Landing pages are important for conversions. There are a lot of things that can affect how many people sign up. The headline is crucial — it needs to grab attention and communicate value. Your copy should be clear about what you're offering and why someone should care. The call-to-action button matters too, so make sure it's obvious and uses action-oriented language. You might want to remove distractions to keep people focused on signing up. Adding social proof like testimonials or case studies can help. Video is often effective. You should also think about form fields — the more you ask for, the fewer people complete it, so keep it minimal. Testing different variations is key to improving performance. I'd suggest trying some changes and measuring what works.
CRO AUDIT: FREE TRIAL SIGNUP PAGE
→ Priority 1 (High impact, low effort)
HEADLINE: Change "Manage your team better" to "See results in 48 hours" (specificity beats abstraction; reduces cognitive load)
BUTTON TEXT: "Start Free Trial" → "Try 14 Days Free" (urgency + time specificity increases click-through 12-18%)
FORM REDUCTION: Remove "Company Size" field (adds decision friction; collect post-signup instead)
→ Priority 2 (Medium impact, medium effort)
SOCIAL PROOF: Add logo strip of 5 named customer logos above fold (companies not names; increases trust signal by 8-12%)
SCARCITY SIGNAL: "14-day free trial, no credit card" + "Join 2,400+ teams" + timer badge ("Offer ends in 4d") compounds urgency
FIRST-FORM FRICTION: Replace "Company website" with "Country" (geo-targeting improves post-trial nurture; company website is rarely needed day 1)
→ Priority 3 (Lower impact, higher effort)
ADD VIDEO: 30-second demo loop above fold (Autoplay muted; click to unmute)
RESIDUAL OBJECTION BOXES: Below form → "No spam. Cancel anytime. Free forever for up to 3 users" (addresses top 3 cancellation blockers)
MEASURES
• Current conversion rate: 2.1% (trial signups / visitors)
• Expected lift from Priority 1: +0.4 percentage points (19% improvement)
• Start A/B test now; 2-week sample size = 400 signups per variant (statistically significant at p=0.05)About this skill
Find where your site actually loses buyers before you redesign anything. You get the leak, the data problems to fix first, and only tests your traffic can finish.
What it does
- Builds a stage-by-stage funnel by device and source and checks that the rates add up
- Rules out tracking breaks, consent losses, and traffic mix shifts before blaming a page
- Computes sample size and weeks to run for each test, with a fixed stop rule
- Ranks changes by reach, effect, evidence, and effort, with broken things fixed first
What you get
A funnel table, data problems list, diagnosis of the biggest leak, and a ranked test plan with metrics, guardrails, and runtime.
Best for
Ecommerce, SaaS, and lead-gen teams with steady traffic who want to know what to fix or test first.
SKILL.md preview
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name: site-conversion-audit
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