Content Strategy Planner
Decide what to publish, where, and how often: goal-tied pillars, searchable vs shareable mix, content audit, calendar, metrics.
Before & after
Same prompt, same agent — the only difference is the skill.
That's a great question. You'll want to think about your target audience first — who are they and what problems do they have? Then consider which content formats work best for reaching them. You could create blog posts, videos, podcasts, or social content depending on where your audience spends time. I'd recommend building content pillars around your core topics, then planning a cadence that feels sustainable. Would you prefer weekly posts, or something more frequent? What's your current audience size and engagement rate? Once you understand those factors, we can sketch out a rough plan for the quarter.
CONTENT STRATEGY — Q3 2026 TARGET AUDIENCE: 25-45, technical founders, B2B SaaS focus CURRENT REACH: 8,200 newsletter subscribers, 2.1% open rate CONTENT PILLARS (priority order): 1. Founder survival tactics (35% allocation) — cash management, hiring, board relations 2. Technical debt management (30%) — refactoring patterns, infrastructure decisions 3. Growth loops (25%) — viral mechanics, retention funnels, paid CAC thresholds 4. Founder wellbeing (10%) — burnout recovery, network building PUBLISHING CALENDAR: Week 1-4 (Jul-Aug): Pillar 1 deep-dive series, 3 blog posts + 2 newsletter issues Week 5-8 (Aug-Sep): Pillar 2, 1 tutorial video + 4 posts Week 9-12 (Sep-Oct): Pillar 3, 2 case studies + 6 posts + 1 webinar Week 13 (Oct): Pillar 4 roundup, 2 posts FORMAT BREAKDOWN: Blog (60%) — 1,500-2,000 words, SEO-optimized Newsletter (25%) — curated + original insight Video (10%) — tutorial or case study, YouTube + LinkedIn Webinar (5%) — guest expert Q&A CONTENT CALENDAR READY: All 18 topics assigned to weeks with due dates
About this skill
Stop publishing whatever is easiest to write. Get a plan where every piece serves one business goal and fits what your team can sustain.
What it does
- Ties every pillar and piece to one business goal and its metric
- Chooses the mix of searchable, shareable, and sales-support content for your stage
- Sources topics from sales calls, support tickets, and objections, and scores them on impact, evidence, and effort
- Audits existing content into keep, update, merge, or prune before adding new pieces
- Sets a sustainable cadence, a distribution plan per piece, and the right metric per content type
What you get
A one-page strategy: goal, audience and channels, content mix, pillars with evidence, prioritized topics, audit actions, a 12-week calendar, and metrics with a review date.
Best for
Founders and small marketing teams who publish ad hoc and want content to produce leads or sales support.
SKILL.md preview
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name: content-strategy
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