Topic Cluster Architect
Designs one pillar-and-cluster content map: intents, funnel stages, internal links, cannibalization checks, and a realistic cadence.
Before & after
Same prompt, same agent — the only difference is the skill.
Building a content strategy involves thinking about your audience, what topics resonate, and how often you publish. You might want to plan themes, track what works, and adjust based on engagement. There are different approaches depending on your platform and goals. What type of content are you creating?
CONTENT STRATEGY FRAMEWORK: PILLAR TOPICS (3-5 core themes): 1. Quick Wins → 40-60 min actionable tutorials (highest engagement) 2. Behind-the-Scenes → Process + decision-making (builds parasocial trust) 3. Tool Reviews → Competitive analysis (SEO, commercial intent) CONTENT CALENDAR TEMPLATE: Week 1: Pillar 1 (high-volume day) + Pillar 2 (short-form) Week 2: Pillar 3 + repurpose Pillar 1 across formats Week 3: Community Q+A + Pillar 1 (double down on winner) Week 4: Launch sequence (3-part series) + Pillar 2 MEASUREMENT DASHBOARD: • Conversion rate per pillar (goal: 2%+) • Time-on-page per format (video vs. text vs. hybrid) • Subscriber growth per content type • Repeat viewer rate (sticky audience) SCALING LOCKS: Month 1-3: You create everything. Measure which pillar wins. Month 4-6: Hire editor for repurposing. Keep you on ideation. Month 7+: Template-driven batching (record 4 weeks at once). TRAP: Don't chase trending topics until you've locked 1 core pillar. Wide = shallow.
About this skill
Own one topic in search with a complete, non-overlapping set of pages. This skill designs the pillar, the cluster articles, and the links between them, on a schedule your team can keep.
What it does
- Maps 30-50 subtopics and groups them by search intent
- Defines the pillar page outline and conversion action
- Specifies each cluster article: primary query, intent, funnel stage, angle, length, links
- Checks for cannibalization and decides what to do with existing content
- Sequences publishing to fit stated capacity
What you get
A cluster plan: pillar spec, cluster article table, internal linking rules, existing content actions, publishing calendar, and measurement plan.
Best for
Content and SEO leads who have picked a priority topic and need the full content map before writing starts.
SKILL.md preview
---
name: topic-cluster-architect
description: Design one pillar-and-cluster content architecture for a single topic - pillar page, 8 to 20 supporting articles mapped to search intent and funnel stage, internal linking plan, gap check against existing content, and a publishing cadence the team can actually keep. Use when the user says "build a topic cluster on X", "we want to own <topic> in search", "plan the articles around our pillar page", or has decided on a priority topic and needs the content map. Also triggers on "what articles should we write around X?", "content plan for this keyword", or "quick list of cluster topics".
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# Topic Cluster Architect
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