Co-Marketing Partner Finder and Campaign Planner
Finds and ranks co-marketing partners, designs joint campaigns with set promotion and lead terms, and writes the partner pitch.
Before & after
Same prompt, same agent — the only difference is the skill.
Co-marketing partnerships can expand your reach. Here's how to find good partners: - Look for companies serving the same audience but not competing - Consider complementary tools your users already use - Check who your customers mention alongside your product - Look at integrations you already have Good partner types for an email tool might include CRM platforms, landing page builders, or e-commerce tools. Once you find a partner, you could do a joint webinar, co-authored content, a bundle offer, or cross-promotion to each other's lists. Want help drafting a partnership pitch?
PARTNER FIT — email tool
THE TEST A GOOD PARTNER PASSES
Same buyer, adjacent job, no overlap in what you sell. Miss any of the
three and it's a logo swap, not a campaign.
RANKED CANDIDATES
Landing-page builder Fit ★★★
Your users build a page, then need to email the list it captures.
Sequential jobs, zero product overlap, identical buyer. Best fit.
CRM (SMB tier) Fit ★★
Same buyer, but the job overlaps — some CRMs email too. Frame
around the integration, not the category, or it reads competitive.
E-commerce platform Fit ★★
Huge audience, but the buyer is a store owner, not a marketer.
Great volume, softer intent.
JOINT CAMPAIGN CONCEPTS — matched to the top fit
1. "Capture → nurture" co-built template
Their page template feeds your welcome sequence. One asset, both
products, genuinely useful. Highest completion rate of the three.
2. Co-hosted teardown: 5 landing pages + the email that should follow
each. Live, recorded, both lists invited.
3. Bundle: their Pro + your Starter at a joint discount for 60 days.
PITCH ANGLE
Lead with their gap, not your ask: "Your users capture a list and then
leave to send email. We close that loop." A partner says yes to solving
their own churn, not to promoting you.
WHAT TO AVOID
A generic "let's cross-promote" — it produces one throwaway newsletter
swap. Concrete co-built asset or no deal.
Want the outreach note to the landing-page partner drafted?About this skill
Most co-marketing asks die in the inbox because they say "let's collaborate" and nothing more. The ones that do launch often disappoint: your partner mentions you in a footer while you sent a full dedicated email, and nobody agreed on who owns the leads. This skill finds partners whose buyers really overlap with yours, designs a joint campaign with terms both sides agree to in writing, and writes a pitch specific enough to get a reply.
What it does
- Finds partner candidates from your buyer's workflow (tools used before, after, and alongside yours, plus the newsletters and communities they already follow), not from a random brainstorm
- Scores each candidate on six factors, including audience-size parity and whether the partner has the marketing capacity to deliver, and drops competitors and poor fits with a stated reason
- Matches the campaign format to how far along the relationship is, from a newsletter swap up to a joint report or summit, with realistic lead times
- Writes promotion commitments for each side (number of sends, placement, dates) so both partners pull equal weight
- Sets up lead sharing that complies with consent rules, plus per-partner tracking that counts net-new contacts, not raw registrations
- Writes a pitch under 150 words, sent to the right person, built around their benefit and a small first ask
What you get
A ranked partner shortlist with scores, a one-page campaign plan for the top partner (concept, value exchange, commitments, lead handling, tracking, timeline, reach math shown step by step), and a ready-to-send pitch. Quick questions get quick answers instead.
Best for
SaaS and creator-business marketers, founders, and growth leads who want to reach an adjacent audience without paid spend, and anyone whose last partner campaign drew mostly the partner's audience or fizzled after the kickoff call.
SKILL.md preview
---
name: co-marketing-partner-campaign-planner
description: Finds and ranks co-marketing partners by buyer overlap, audience-size parity, and marketing capacity, then designs a joint campaign with written promotion commitments, consent-compliant lead sharing, and per-partner tracking, and writes the pitch. Use when the user says "find co-marketing partners for us", "who should we partner with", "plan a joint webinar with X", "write a pitch to a potential partner", "rank these partner ideas", "our partner campaign flopped", "partners never promote their side", or "how do we split leads from a co-hosted event".
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# Co-Marketing Partner Finder and Campaign Planner
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