Campaign Analytics
Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization.
Before & after
Same prompt, same agent — the only difference is the skill.
I can help you calculate the ROI for your Q2 email campaigns. To do that accurately, I'll need to know a few things: Which email campaigns ran in Q2? What was your total spend on those campaigns, including design, copywriting, and platform costs? How much revenue can you directly attribute to them? Do you have conversion tracking set up so we can see which emails led to sales versus just opens? What's your sales cycle - are purchases immediate or do people go back to email multiple times before buying? Once I understand your data structure, I can show you the ROI.
Q2 EMAIL CAMPAIGN ROI ANALYSIS ATTRIBUTION MODEL: Multi-touch (40% first-touch, 40% last-touch, 20% assisted) CAMPAIGN BREAKDOWN: Campaign A: Summer Sale Series Send date: June 15 | Recipients: 145K | Cost: $2,100 Opens: 34.2K (23.6%) | Clicks: 4.1K (2.8%) | Conversions: 320 Revenue attributed: $18,560 | ROAS: 8.8x | ROI: +780% Average order value: $58 | Customer LTV: $180 (3.1x repeat) Campaign B: Webinar Nurture Send date: May 22-June 5 (5 email drip) | Recipients: 32K | Cost: $1,200 Opens: 8,140 (25.4%) | Clicks: 1,204 (3.8%) | Conversions: 68 Revenue attributed: $8,320 | ROAS: 6.9x | ROI: +590% Average order value: $122 | Long-term LTV: $420 (3.4x repeat) Campaign C: Win-Back Series Send date: April 28-June 30 | Recipients: 89K | Cost: $900 Opens: 12.8K (14.4%) | Clicks: 1,024 (1.2%) | Conversions: 12 Revenue attributed: $1,080 | ROAS: 1.2x | ROI: -88% (net cost per reactivation: $75) TOTAL Q2 EMAIL PERFORMANCE: Total spend: $4,200 | Total attributed revenue: $27,960 | ROAS: 6.7x | ROI: +566% Customer acquisition cost via email: $13.13 (vs channel average $28) CHANNEL ATTRIBUTION: Email influence on purchase within 30 days: 42% (touched before conversion) Email only: 18% | Email + 1 other touch: 24% CHURN RISK: Customers from Summer Sale: 8% churn (excellent) Customers from Win-Back: 34% churn within 90 days (reactivation fragile) OPTIMIZATION OPPORTUNITIES: • Win-Back: Change subject line (currently 48% lower open rate than benchmarks) • Expand Summer Sale to 200K list (+$12K projected revenue) • A/B test: CTA button color (current red underperforms green by 12%)
About this skill
name: campaign-analytics description: Use when Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization.
Campaign Analytics
Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the campaign-analytics skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Campaign Analytics; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: campaign-analytics
description: Use this skill when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating ROI, ROAS, and CPA across channels.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# Campaign Analytics
Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation across channels for marketing optimization decisions.
## When to use
- Multiple channels are running and spend needs to be attributed to actual conversions
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