Brand Voice Guide from Your Writing Samples
Turn your writing samples into a one-page voice guide with bounded traits, tone map, word list, scoring rubric, and an AI prompt.
Before & after
Same prompt, same agent — the only difference is the skill.
Brand voice is important for consistency. You'd want to think about your tone — are you formal or casual? Professional or playful? You should collect examples of content you like and don't like, and figure out what's different about them. What words do you use a lot? What phrases should you avoid? Do you use contractions? How do you address the audience — formal "you" or casual? You might write out some do's and don'ts. Think about your industry and your audience — that affects voice a lot. You could share examples with your team and get their feedback. It helps to write a few sample sentences so people can see what you're going for. The more specific you can be, the better. Once you have a guide, share it widely so everyone has the same reference.
BRAND VOICE GUIDE
TONE PILLARS (Rank 1-4 by dominance)
1. Conversational + approachable (speak like you're talking to a colleague over coffee)
2. Direct + no fluff (skip the corporate jargon; say what you mean in 10 words, not 20)
3. Playful + human (admit mistakes, use light humor, show personality)
4. Trustworthy + authoritative (you know your stuff; back claims with data)
VOCABULARY RULES
DO:
• Use contractions (you're, we've, doesn't) — feels real
• Short words over long: "help" not "facilitate"; "use" not "leverage"
• Second person: "you" beats "one" or "the user"
• Action verbs: "build" not "construct"; "fix" not "remediate"
DON'T:
• Clichés (innovative, cutting-edge, synergy, game-changer, best-in-class, paradigm)
• Vague adjectives (nice, good, really, very, basically)
• Passive voice ("mistakes were made" → "we messed up")
• Corporate preachiness (all-caps FOR EMPHASIS, multiple exclamation marks!!!)
EXAMPLES
WEAK: "Our innovative platform delivers cutting-edge solutions to maximize efficiency."
STRONG: "We built this so you can ship 3x faster."
WEAK: "We are committed to excellence and customer success."
STRONG: "When you win, we win. That's it."
PLATFORM VOICE ADAPTATIONS
→ LinkedIn: Slightly more formal; cite data. Keep Pillar 2 (direct) but dial down Pillar 3 (playful)
→ Slack/Discord: Maximum casual; memes okay; banter is your brand
→ Email: Balanced (hit Pillars 1 + 2); personal signature line okay
→ Docs/Help: Formal instructions (Pillar 4 first), humor optional, clarity mandatory
TEAM ENFORCEMENT
→ Use in template: "Does this pass the voice check?" (Read it out loud. Do you sound like us?)
→ Example library: Pinned 10 strong/weak pairs in team Slack
→ Feedback loop: Flag off-voice copy in reviews; explain the whyAbout this skill
Your writers, freelancers, and AI tools all sound different, and "friendly, professional, innovative" in the brand deck does not fix it. This skill reads your real writing, finds what actually makes it yours, and turns that into a one-page guide anyone can check a draft against.
What it does
- Profiles your samples for concrete markers like sentence length, person, contractions, and how pieces open, then names 3-4 traits only if a competitor could not claim them too
- Defines each trait as "this, not the overdone version of this," with a quote from your own writing and a 10-second check a reviewer can apply
- Maps how tone shifts by situation: launch, outage apology, price increase, error message, sales email, angry customer
- Builds a word list with replacements, naming rules, and a claims policy, plus a ban list for the stock phrases AI tools default to
- Writes an AI instruction block that uses your real examples and hard caps, so traits do not get overdone ("playful" turning into puns in every line)
- Audits existing drafts with an anchored 1-5 rubric, quoting the lines that break voice and rewriting them
What you get
A one-page voice guide with evidence for every trait, a before and after test rewrite, an anchored scoring rubric, and a paste-ready instruction block for Claude, ChatGPT, or any AI writing tool.
Best for
Founders, content leads, and agencies onboarding writers or AI tools who need every channel to sound like one company, and anyone whose AI-drafted copy keeps sounding like everyone else's.
SKILL.md preview
---
name: brand-voice-guide-from-samples
… (sign up to view the full skill)More creator skills
View all Creator skills →Visual Brand Kit: Palette, Fonts, Logo Rules
A one-page brand kit: role-based hex palette with contrast-checked pairings, licensed font pairing, logo rules, and a rollout order.
Brand Launch Asset Inventory and Gap Audit
A launch checklist of brand assets in build order, each with a pass/fail spec, plus a strict audit of the assets you already have.
Visual Direction Moodboard: Decide One Look
Turns saved inspiration into one recommended visual direction with a board plan, search terms, palette, and a gear feasibility check.
YouTube Channel Art and Thumbnail Template System
Avatar, banner, and thumbnail system for YouTube with exact sizes, device safe zones, a pixel-zoned template, and pre-upload checks.