Visual Brand & Style Kit
Define the visual look that makes your brand recognizable.
Before & after
Same prompt, same agent — the only difference is the skill.
That's a smart move. Having a consistent look is important for recognition. Usually you start with colors and fonts, then think about imagery style and overall feel. What's your industry or niche? And do you have any brands you admire visually? That might help me suggest a direction. Also, are you working with a designer or building this yourself?
YOUR VISUAL BRAND KIT: COLOR PALETTE (hex codes): Primary: #1A5C7A (deep teal) — use on buttons, headers, calls-to-action Secondary: #F0A202 (warm gold) — use for accents, highlights, hover states Neutral 1: #2B2B2B (charcoal) — body text Neutral 2: #F5F5F5 (off-white) — backgrounds Accent: #E74C3C (coral red) — alerts, important warnings only WHY THESE: Teal + gold = approachable, professional, stands out Charcoal is easier on eyes than pure black Off-white reduces screen fatigue Red reserved for 'stop' signals FONT PAIRINGS: Headlines (H1, H2): Inter Bold, 20-32px, tracking +0.5 Body text: Inter Regular, 14-16px, line-height 1.5 Small text (captions): Inter Regular, 12px Why: Clean, modern, readable on all screens LOGO USAGE: Full logo: Use on white backgrounds, 200px minimum width Mark only: Use on colored backgrounds, 64px minimum Don't: Never stretch, rotate, or change colors Clear space: 20px around logo (empty space) PHOTOGRAPHY STYLE: Use: Real people (not stock photos), authentic moments, natural lighting Don't: Overly posed, heavily filtered, cliche handshake images Color treatment: Apply subtle teal tint (+10% opacity) to warm up photos Examples: Candid team shots, customers in their workspace, product in action ICONOGRAPHY: Style: Minimalist line icons (not filled) Stroke width: 1.5px Size: 24px for UI, 48px for large illustrations Color: Charcoal (#2B2B2B) or teal (#1A5C7A), never multiple colors BUTTONS & CTA: Background: Teal primary color Text: White, all-caps, 14px bold Padding: 12px horizontal, 8px vertical Border radius: 4px (subtle, not rounded) Hover state: Darker teal (#0F3D52), slight lift effect DO's: ✓ Use the teal/gold together (they pop) ✓ Keep layouts clean (whitespace is your friend) ✓ Real photos > stock photos ✓ Consistent button styles across all pages ✓ Apply teal tint to photography DON'Ts: ✗ Don't mix this palette with bright neons ✗ Don't use more than 3 fonts ✗ Don't stack logos — always full logo with clear space ✗ Don't use red except for errors ✗ Don't over-process photos with filters ONE-PAGE REFERENCE: Print this or bookmark it. Share it with anyone creating content or design for you.
About this skill
Builds your visual brand kit - color palette, font pairings, logo direction, and visual do's and don'ts - plus a one-page style reference, so everything you publish looks consistently like you. Your voice guide covers how you sound; this covers how you look.
SKILL.md preview
---
name: visual-brand-and-style-kit
description: Use this skill when a user wants their visual brand defined, color palette, font pairings, logo direction, and do's and don'ts, as a one-page style reference.
version: 1.0.0
category: Docs & Writing / Branding
author: AgentVolt
license: proprietary
tags:
- branding
- design
- personal brand
---
# Visual Brand & Style Kit
Builds the visual side of a brand, palette, typography, logo direction, and clear do's and don'ts, packaged as a one-page reference the team can follow.
## When to use
… (sign up to view the full skill)More content & writing skills
View all Content & Writing skills →YouTube Script Agent
Writes scroll-stopping YouTube scripts — Shorts, standard, or long-form — with hooks, retention beats, and a CTA that lands.
Content Repurposing Engine
Turn one video or transcript into a week of posts — threads, shorts scripts, newsletters — in your voice.
Remotion Product Demo Video Skill
Install the Remotion skill in Claude Code, point it at your website, and get a fully animated product demo teaser video downloaded from the assets it scrapes.
Interactive Explainer Infographic
Generate an interactive HTML infographic that explains a concept with sliders, steps, and animations. Beyond static images.