App Store and Google Play Listing Audit
Find where your app listing leaks installs, then get character-counted title, subtitle, keyword, and screenshot fixes.
Before & after
Same prompt, same agent — the only difference is the skill.
App store optimization is important for visibility. You'll want to think about keywords that your target audience searches for. Look at what competitors are using in their listings. Your screenshots should showcase the key features of your app. Consider your app description and make sure it's clear and compelling. Reviews and ratings matter too. There are various elements you could optimize. The specifics depend on your app category and audience. You might experiment with different approaches.
ASO AUDIT: Weather app (iOS App Store) KEYWORD PRIORITIES (ranked by search volume × CTR gap): 1. REWRITE: 'weather forecast' → add 'hyperlocal' (missed 180k/mo searches, 0.8% CTR opportunity) 2. ADD: 'rain alert' as secondary keyword (41k/mo volume, low competition) 3. AUDIT: 'severe weather warning' ranks 27th (move to subtitle, currently in description only) SCREENSHOT SEQUENCE (reorder existing assets): Screen 1: 'Live weather + personalized alerts' (currently buried on screen 3; leads with benefit) Screen 2: Real-time radar (visualization catches eye before text) Screen 3: Weather history chart (your differentiator; rank shows this last) Screen 4: Notification customization (feature clarity; competitor shows this first) Screen 5: Add sunset time feature tile (currently missing; competitors highlight this) METADATA FIXES: Subtitle: Change 'Real-time forecasts' → 'Hyperlocal forecasts + storm alerts' (keyword density +coverage) First preview image: Darker background (current white washes out red alert indicator) ESTIMATED LIFT: +34% impressions in 4 weeks (keyword rewrite alone); +8% conversion (screenshot reorder).
About this skill
Your app gets store views but few installs. Or you search the obvious term and can't find your own app. Or you rewrote the screenshots and nothing changed. This skill first works out which stage is leaking: search visibility, search-result tap-through, or product-page conversion. Then it fixes that stage with store-specific copy that fits the character limits.
What it does
- Diagnoses the leak from your App Store Connect or Play Console numbers before recommending anything
- Rewrites app name, subtitle, short description, and the iOS 100-character keyword field, with exact character counts and no wasted or repeated words
- Maps each target search phrase to the field that captures it, and flags competitor-brand and policy-violating terms
- Plans the screenshot sequence: which outcome goes in frame 1, the captions, and what to cut
- Ranks fixes by impact, effort, and whether they need a new app version
- Builds a test plan using the stores' own A/B tools and realistic timing for judging ranking changes
What you get
A prioritized audit with a funnel diagnosis, a fix table, paste-ready metadata for your storefront, a screenshot storyboard, and a test plan. If you only ask for a title or keyword field, you get just the options with counts.
Best for
Indie developers, mobile growth marketers, and small app teams who manage their own App Store or Google Play listing and don't have a dedicated ASO tool or agency.
SKILL.md preview
---
name: app-store-listing-audit
description: Audits an App Store or Google Play listing. It first diagnoses which funnel stage is leaking (search visibility, search-result tap-through, or product-page conversion), then delivers character-counted metadata rewrites, a keyword-to-field map, a screenshot storyboard, and a test plan. Use when the user says "audit our app store listing", "optimize our Google Play page", "rewrite our app title and subtitle", "what should go in our iOS keyword field", "we get views but nobody installs", "our app doesn't show up when I search for it", or "my app keeps ranking below worse competitors".
---
# App Store and Google Play Listing Audit
… (sign up to view the full skill)More marketing & growth skills
View all Marketing & Growth skills →Paid Ads Campaign Planning and ROAS/CPA Diagnosis
Plans paid campaigns on Google, Meta, LinkedIn and X from break-even math, writes ads, and finds the metric behind a ROAS or CPA drop.
Scheduled Marketing Loop Spec for AI Agents
Designs a recurring marketing loop an AI agent runs on schedule: fresh inputs, ledger, approval gates, metrics, kill rules, run prompt.
App Store Screenshot Headlines That Convert
Screenshot captions for App Store and Google Play, mined from your app's code: ordered headlines, alternates, and A/B test ideas.
Analytics Audit: Reconcile Numbers, Fix Tracking
Finds which number is true when your dashboards disagree, sizes every gap, and builds tracking around the decision you have to make.