App Store Optimization
App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store.
Before & after
Same prompt, same agent — the only difference is the skill.
App store visibility depends on keywords, ratings, and engagement metrics. Research popular keywords your target users are searching for and include them in your app title and description. Get positive reviews from users to boost your rating. Encourage downloads through social media and other marketing channels. Track how your app ranks for different keywords over time. You might also A/B test different app icons or descriptions to see what gets more clicks.
APP STORE OPTIMIZATION AUDIT & ROADMAP KEYWORD RESEARCH Tier 1 Keywords (high volume, moderate difficulty) • 'Email management' (28k monthly searches iOS; rank 2 competitor #3) • 'Smart inbox' (6.5k searches; low difficulty, rank opportunity) • 'Email automation' (12k searches; rank opportunity Q3) Tier 2 Keywords (lower volume, easier to rank) • 'Email templates' (2.1k searches; rank opportunity Q1) • 'Batch email sender' (800 searches; niche, high intent) COMPETITOR ANALYSIS Competitor A: 45 keywords, avg rank position 3.2 Keywords we don't own: 'Email scheduling' (18k vol), 'Bulk email' (6k vol) Weakness: Generic description, dated icon Competitor B: 62 keywords, avg rank position 2.8 Keywords: 'Email drip campaign' (3.1k vol) Weakness: Low rating (3.2 stars) Competitor C: 38 keywords, avg rank position 2.1 (strongest) Keywords: 'Email analytics' (7.2k vol) Advantage: Fresh feature updates OPTIMIZATION RECOMMENDATIONS App Title (current: 'Email App') New: 'Email App: Smart Inbox & Automation' (+2 high-value keywords) Estimated impact: 15% improvement in 'Email automation' position Description (current: 800 chars, generic) New structure: Solve pain point, 12 key features, social proof, free trial CTA Keywords integrated: Email management, smart inbox, batch email, templates, automation App Icon Current: Generic envelope (bottom 50% of category) Test 3 variants: animated envelope, inbox with badge, AI spark icon Measure CTR over 2 weeks RATING & REVIEWS Current: 4.2 stars (below avg 4.5) Strategy: Target 1k+ reviews over 90 days; in-app prompt after positive experience A/B TESTS • Icon variant (2 weeks, measure CTR) • Description length (2 weeks) • Keyword order in title (2 weeks) MILESTONES • Week 2: New title + description live • Week 4: Icon test complete, winner deployed • Week 8: Rank improvement on 'Email automation' (target: top 10) • Week 12: 500 new reviews, 15% install growth
About this skill
name: app-store-optimization description: Use when App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store.
App Store Optimization
App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the app-store-optimization skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches App Store Optimization; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: app-store-optimization
description: Use this skill when researching keywords, analyzing competitor rankings, or improving an app's metadata and visibility on the Apple App Store or Google Play Store.
version: 1.0.0
category: Marketing
author: AgentVolt
license: proprietary
tags:
- marketing
---
# App Store Optimization
An ASO toolkit for keyword research, competitor ranking analysis, metadata optimization, and visibility tracking across the Apple App Store and Google Play Store.
## When to use
- The user wants to improve app store search ranking or visibility
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