App Store and Google Play Keyword Metadata Optimizer
Ranked keyword shortlist plus title, subtitle, keyword field and Play descriptions for each store, character-counted, with a tracking plan.
Before & after
Same prompt, same agent — the only difference is the skill.
App store visibility depends on keywords, ratings, and engagement metrics. Research popular keywords your target users are searching for and include them in your app title and description. Get positive reviews from users to boost your rating. Encourage downloads through social media and other marketing channels. Track how your app ranks for different keywords over time. You might also A/B test different app icons or descriptions to see what gets more clicks.
APP STORE OPTIMIZATION AUDIT & ROADMAP KEYWORD RESEARCH Tier 1 Keywords (high volume, moderate difficulty) • 'Email management' (28k monthly searches iOS; rank 2 competitor #3) • 'Smart inbox' (6.5k searches; low difficulty, rank opportunity) • 'Email automation' (12k searches; rank opportunity Q3) Tier 2 Keywords (lower volume, easier to rank) • 'Email templates' (2.1k searches; rank opportunity Q1) • 'Batch email sender' (800 searches; niche, high intent) COMPETITOR ANALYSIS Competitor A: 45 keywords, avg rank position 3.2 Keywords we don't own: 'Email scheduling' (18k vol), 'Bulk email' (6k vol) Weakness: Generic description, dated icon Competitor B: 62 keywords, avg rank position 2.8 Keywords: 'Email drip campaign' (3.1k vol) Weakness: Low rating (3.2 stars) Competitor C: 38 keywords, avg rank position 2.1 (strongest) Keywords: 'Email analytics' (7.2k vol) Advantage: Fresh feature updates OPTIMIZATION RECOMMENDATIONS App Title (current: 'Email App') New: 'Email App: Smart Inbox & Automation' (+2 high-value keywords) Estimated impact: 15% improvement in 'Email automation' position Description (current: 800 chars, generic) New structure: Solve pain point, 12 key features, social proof, free trial CTA Keywords integrated: Email management, smart inbox, batch email, templates, automation App Icon Current: Generic envelope (bottom 50% of category) Test 3 variants: animated envelope, inbox with badge, AI spark icon Measure CTR over 2 weeks RATING & REVIEWS Current: 4.2 stars (below avg 4.5) Strategy: Target 1k+ reviews over 90 days; in-app prompt after positive experience A/B TESTS • Icon variant (2 weeks, measure CTR) • Description length (2 weeks) • Keyword order in title (2 weeks) MILESTONES • Week 2: New title + description live • Week 4: Icon test complete, winner deployed • Week 8: Rank improvement on 'Email automation' (target: top 10) • Week 12: 500 new reviews, 15% install growth
About this skill
Your app doesn't show up when people search for what it does. Or you rewrote the title and installs went down. Usually the cause is wasted characters: words repeated across fields Apple already indexes together, keywords stuffed into an iOS description that search doesn't read, and big generic terms a new app can't win. This skill picks keywords your app can rank for and places each one in the field where it counts.
What it does
- Builds a keyword shortlist from how searchers describe the problem. Every term must pass a relevance check, then gets scored on volume and on difficulty (based on how many ratings the top-ranked apps have)
- Writes the iOS title, subtitle and 100-character keyword field without repeating a word across them, and lists the search phrases they cover together
- Writes the Google Play title, short description and full description with sensible keyword frequency and no spam patterns
- Flags policy risks before you submit: competitor brand names, "#1" or "best" claims, emoji and all-caps in Play titles, and features your app doesn't have
- Checks whether a ranking drop is really a metadata problem, or whether crashes, ratings, competitors or seasonality explain it
- Sets up a before-and-after measurement plan so you know whether the change worked
What you get
A tiered keyword table and ready-to-paste metadata for each store. Every field shows its character count, and the output ends with policy flags and a rank-tracking plan.
Best for
Indie developers, mobile growth marketers and small app teams writing or fixing their App Store and Google Play listings without a full-time ASO specialist.
SKILL.md preview
---
name: app-store-keyword-metadata-optimizer
description: Researches and prioritizes App Store and Google Play keywords, then writes character-counted title, subtitle, keyword field, short and full description that place each keyword once in the field that actually indexes it, plus a before/after ranking measurement plan. Use when the user says "help us rank for X on the App Store", "write our app title and subtitle", "fill our 100-character keyword field", "what keywords should my app target", "optimize our Google Play listing", "our app doesn't show up in search", "my downloads dropped after we changed the title", or "analyze competitor app keywords".
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