4-WEEK AFFILIATE CONTENT PLAN: Email Marketing Platform

WEEK 1: AWARENESS & POSITIONING
Content 1 (Day 1–2): "5 Email Workflows That Actually Make Money"
  Format: Blog post (2,500 words) + YouTube short-form (90 sec clip)
  Angle: JTBD ("I want to automate sales without sounding robotic")
  Affiliate placement: Mid-article: "This is how [Platform] makes it stupidly simple to build this workflow"
  Distribution: Email to list, TikTok, LinkedIn

Content 2 (Day 4–5): "I Tested 3 Email Platforms. Here's What Happened"
  Format: Comparison table (Google Sheet embedded) + comparison video (6 min)
  Angle: JTBD ("I need to choose the right platform; I don't want to switch 3x")
  Affiliate placement: Feature [Platform] as best for automation, link to review page
  Distribution: YouTube, LinkedIn article

WEEK 2: PROOF & EDUCATION
Content 3 (Day 8–9): "I Made $12K Last Month With This Email Sequence"
  Format: Case study blog (video case study walkthrough, actual email screenshots blurred)
  Angle: JTBD ("I want to know it's possible before investing time")
  Affiliate placement: End-of-post: "This workflow runs on [Platform]; here's a 14-day free trial link"
  Distribution: YouTube, Medium, email blast to top 20% engaged subscribers

Content 4 (Day 11–12): "Email Segmentation Strategy That Increased My Open Rate 45%"
  Format: Tutorial thread (Twitter/X, then LinkedIn carousel)
  Angle: JTBD ("I want tactics I can apply today; I don't want theory")
  Affiliate placement: "Segmentation like this requires good platform fundamentals; [Platform] handles it natively"
  Distribution: Twitter, LinkedIn, email to mid-tier engagement tier

WEEK 3: OBJECTION HANDLING & URGENCY
Content 5 (Day 15–16): "Why Email Is Better Than [Social Platform] for Your Business"
  Format: Debate video (scripted, 8 min; vs. slide format)
  Angle: JTBD ("I'm torn between platforms; show me the business case")
  Affiliate placement: "Email works best with reliable infrastructure; [Platform] is built for scale"
  Distribution: YouTube, Reddit (subreddit Q&A), email to prospects

Content 6 (Day 18–19): "[Platform] Is Not for You (And That's OK)"
  Format: Honest critique article (SEO rank for negative queries; builds trust)
  Angle: JTBD ("I want honest opinions; I hate salesiness")
  Affiliate placement: "If you need X (advanced), use [Competitor]. If you need simplicity, [Platform] is your pick."
  Distribution: Blog (SEO organic long-tail), email to skeptics

WEEK 4: CONVERSION & RETENTION
Content 7 (Day 22–23): "I Set Up [Platform] in 2 Hours. Here's the Exact Setup I Used"
  Format: Implementation walkthrough (video, 45 min with chapters; blog quick-start)
  Angle: JTBD ("I want to get started today; I don't want to read 100 docs")
  Affiliate placement: Link at 15:30 mark ("Ready to build this? [Platform link]. First 14 days free")
  Distribution: YouTube, email to "clicked but didn't buy" list

Content 8 (Day 25–27): "7-Day Email Challenge: Build Your First Funnel"
  Format: Email sequence (7 emails, 1 per day) + Discord community thread
  Angle: JTBD ("I need external accountability or I'll procrastinate")
  Affiliate placement: Day 3 email: "Here's the signup link if you want to follow along on [Platform]"
  Distribution: Email list, Discord invite

SUCCESS METRICS
✓ Impressions by content: Aim for 50K+ total reach (distribute 6K-8K per piece)
✓ Click-through rate: 3-5% from affiliate link to [Platform] signup page
✓ Conversion: 5-8% of clicks convert to paid signup (industry standard)
✓ Revenue estimate: 50K impressions → 2.5K clicks → 125–200 signups at $5 CPA = $625–1K
✓ Retention: Follow up week 5–8 with "How Your First Campaign Performs" content to reduce churn