Paid Ads Campaign Build Plan: Structure, Targeting, Budget
Turns a budget and goal into a ready-to-build campaign plan for Google, Meta, LinkedIn, or X: structure, targeting, bids, and tracking.
Before & after
Same prompt, same agent — the only difference is the skill.
You could split your budget between Google Ads and Meta depending on your goals and audience. Google is good for search intent and Meta is good for awareness and retargeting. You'd want to think about your targeting parameters like demographics, interests, and behaviors. You might allocate more budget to whichever platform has a lower cost per acquisition. I'd recommend starting with a test budget and scaling what works. What's your total budget and target customer profile?
CAMPAIGN BUDGET ALLOCATION MONTHLY BUDGET: 15,000 USD → Google Ads search: 9,000 (60%) - high-intent keywords, conversion-heavy → Meta Ads: 6,000 (40%) - awareness, lead gen, retargeting TARGETING PARAMETERS Google Ads Keywords: "SaaS project management", "alternative to Monday.com", "team collaboration tool" Bid strategy: Target CPA 45 USD (based on 3-month LTV baseline 280 USD) Meta Ads Audiences • Primary: 25-45, project managers, companies 50-500 headcount, US/Canada • Lookalike: 1% similarity to customer email list (12K list) • Retargeting: Site visitors past 30 days + engaged video viewers AD GROUP STRUCTURE 1. Awareness campaign: Carousel ads, brand positioning, 2K budget 2. Lead gen: Landing page form, 2.5K budget 3. Retargeting: Free trial offer, 1.5K budget SUCCESS METRICS Google: Track cost per lead under 18 USD; Meta: 3% CTR minimum Review weekly; reallocate underperformers after 2-week runway
About this skill
You have a budget, a goal, and four ad platforms competing for the money. The usual result is too many campaigns that each get too little budget, targeting copied from one platform to another, and a learning phase that never ends. This skill begins with the budget math. It works out what your budget can actually buy at your target cost per result, then gives you a campaign plan you can build today.
What it does
- Checks whether your budget can support your goal. It shows the conversions per week each campaign or ad set needs to exit learning, and it consolidates the plan when the money can't support that.
- Splits the budget across Google, Meta, LinkedIn, and X based on intent and audience, with a minimum test budget per platform instead of an even split.
- Lays out each platform's structure: brand vs. non-brand search, keyword themes and match types, Meta ad set consolidation, LinkedIn audience sizing and facets.
- Picks the starting bid strategy and the point at which to switch to target CPA or ROAS bidding.
- Covers tracking before launch: primary conversion actions, pixel plus server-side events, offline lead-quality import, UTM naming.
- Sets kill, hold, and scale rules with dollar thresholds, so you know what to do on day 7 and day 30.
What you get
A campaign build sheet. It covers the goal math, the budget split by platform, a structure tree for each platform, targeting and bid settings, a tracking checklist, and the optimization rules. Each item can be entered directly in the ad platform UI.
Best for
Founders, in-house marketers, and small-agency media buyers launching or rebuilding paid campaigns with a budget of roughly $2k to $100k a month, who want a structure that holds up under real spend.
SKILL.md preview
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name: paid-ads-campaign-build-plan
description: Plans paid ad campaigns on Google Ads, Meta, LinkedIn, and X that are ready to build. It starts by checking the budget against the target cost per result and each platform's learning thresholds, then sets the account structure, targeting, bidding, tracking, and kill/scale rules. Use when the user says "plan a Google Ads campaign for us", "how should I split $5k across Meta and LinkedIn", "set up targeting for our B2B ads", "structure our Meta ad sets", "my Meta ads are stuck in learning limited", "my LinkedIn ads are burning money with no leads", "we're launching paid ads next week, what do we build", or "review my campaign structure".
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