Evidence-Based Journey Map Builder
Map one persona's journey across every touchpoint with evidence-tagged cells, sized pain points, backstage handoffs, and ranked fixes.
Before & after
Same prompt, same agent — the only difference is the skill.
User personas are valuable for staying focused on who you're building for. To create realistic ones, I'd want to understand your current user base better—what does your analytics show? Do you have access to user interviews or survey data? Are there different segments based on company size, industry, or use case? I can help you draft a persona template and fill it in based on what you know. What's your primary market segment, and are there secondary user types?
USER PERSONAS: SAAS PRODUCT (3 PRIMARY SEGMENTS) PERSONA 1: MAYA THE MANAGER Demographics → 32, Marketing Manager, Series B tech company (150 people) Goal → Reduce campaign planning time by 40%, hit monthly campaign KPIs Pain point → Manual campaign tracking across 5 platforms, no visibility Behavior → Checks Slack 80+ times/day, uses 7 different tools, delegates tasks Quote → "I spend 6 hours a week just consolidating reports" Frustration level → 8/10 (high urgency) Tech comfort → Above average, adopts SaaS quickly PERSONA 2: DAVID THE DATA ANALYST Demographics → 28, Analytics, enterprise e-commerce company (2k+ people) Goal → Build real-time dashboards without engineering support Pain point → Blocked on engineering for custom reports, slow iteration Behavior → SQL-literate, values power-user features, reads documentation Quote → "I just need the raw data and I'll figure it out" Frustration level → 6/10 (nice-to-have tool) Tech comfort → Expert, expects flexibility PERSONA 3: PRIYA THE FOUNDER Demographics → 34, CEO bootstrap startup (8 people), B2B SaaS Goal → Get unit economics crystal clear on minimal budget Pain point → Can't afford expensive tools, needs bottom-up finance tracking Behavior → Rows everything in spreadsheets, wants simple solutions Quote → "Show me the ROI first, then I'll invest" Frustration level → 7/10 (survival mode) Tech comfort → Intermediate, prefers UI over code JOURNEY MAP: MAYA'S WORKFLOW Problem awareness → "This process is killing me" (trigger: monthly reporting) Evaluation → Tries 3 competing tools (1 week) Purchase → Needs approval from CFO (approval blocker) Onboarding → Expects 30-min setup, not 2 days Use → Daily, but abandons if learning curve too steep
About this skill
Most journey maps are workshop artifacts: an ideal path, emotions nobody measured, and product screens only. This skill builds a current-state map from your evidence and shows where the journey really hurts and which team owns the fix.
What it does
- Scopes one persona and one scenario with clear start and end points
- Covers product and non-product touchpoints: sales, contracts, email, billing, support
- Tags every cell as observed, reported, or assumed, and only plots emotion with evidence
- Sizes pain points by frequency and severity and adds stage drop-off from analytics
- Adds service blueprint lanes to expose the handoffs behind the worst stages
What you get
A journey map table, moments of truth, a ranked opportunity list with owners and success measures, and the evidence gaps to fill.
Best for
UX researchers, designers, and CX or product teams redesigning onboarding or another cross-team customer journey.
SKILL.md preview
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name: journey-map-builder
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