USER PERSONAS: SAAS PRODUCT (3 PRIMARY SEGMENTS)

PERSONA 1: MAYA THE MANAGER
Demographics → 32, Marketing Manager, Series B tech company (150 people)
Goal → Reduce campaign planning time by 40%, hit monthly campaign KPIs
Pain point → Manual campaign tracking across 5 platforms, no visibility
Behavior → Checks Slack 80+ times/day, uses 7 different tools, delegates tasks
Quote → "I spend 6 hours a week just consolidating reports"
Frustration level → 8/10 (high urgency)
Tech comfort → Above average, adopts SaaS quickly

PERSONA 2: DAVID THE DATA ANALYST
Demographics → 28, Analytics, enterprise e-commerce company (2k+ people)
Goal → Build real-time dashboards without engineering support
Pain point → Blocked on engineering for custom reports, slow iteration
Behavior → SQL-literate, values power-user features, reads documentation
Quote → "I just need the raw data and I'll figure it out"
Frustration level → 6/10 (nice-to-have tool)
Tech comfort → Expert, expects flexibility

PERSONA 3: PRIYA THE FOUNDER
Demographics → 34, CEO bootstrap startup (8 people), B2B SaaS
Goal → Get unit economics crystal clear on minimal budget
Pain point → Can't afford expensive tools, needs bottom-up finance tracking
Behavior → Rows everything in spreadsheets, wants simple solutions
Quote → "Show me the ROI first, then I'll invest"
Frustration level → 7/10 (survival mode)
Tech comfort → Intermediate, prefers UI over code

JOURNEY MAP: MAYA'S WORKFLOW
Problem awareness → "This process is killing me" (trigger: monthly reporting)
Evaluation → Tries 3 competing tools (1 week)
Purchase → Needs approval from CFO (approval blocker)
Onboarding → Expects 30-min setup, not 2 days
Use → Daily, but abandons if learning curve too steep