List-Growth Giveaway Planner
Plans a giveaway with a fan-only prize, filtered entry, compliant rules, and a welcome sequence scored on 30-day retention.
Before & after
Same prompt, same agent — the only difference is the skill.
A giveaway is a great way to grow your email list fast. You'll want to pick a prize that your audience actually wants, set up a landing page or form to collect emails, and promote it to get sign-ups. The tricky part is making sure you're getting quality leads and not just people chasing free stuff. You should think about your prize, your entry requirements, and how you'll promote the giveaway. Most creators promote across their existing audience, so what channels do you have reach in?
GIVEAWAY CAMPAIGN STRUCTURE GIVEAWAY DETAILS Prize: Bundle ($2,500 value): Your annual Pro package + 1:1 strategy call + private Slack community access for 3 months Why this prize: Aligns with your audience (not random). Upsells into your product (qualifier). Expensive-looking but low cost to you (retains value for winner). ENTRY MECHANICS Winner selected: Random draw from qualified entries (via random.org) Required field: Email (mandatory) Optional fields (each grants bonus entry): • Follow your Twitter (+1 entry) • Tag a friend in comments (+1 entry, up to 3x) • Share giveaway to their story (+1 entry, verified via URL tracking) • Sign up for your waitlist (+2 entries, highest value) RESULT: Average entrant = 2.5 entries. 1000 emails = 2500 total entries. QUALIFICATION FILTER (prevent spam/list-jacking) • Exclude entries from new Twitter accounts (< 1 month old) • Exclude entries from emails in competitor list or known spam domains • Exclude if same person enters 3+ times from different emails (flag manually) ← Quality over vanity numbers. 800 real emails > 3000 inactive emails. TIMING Launch: Monday 9am (highest traffic day for Mondays) Run: 7 days Announce winner: Day 8 (morning) Onboard winner: Day 8 afternoon (send welcome email same day, build momentum) PROMOTION STRATEGY Day 1: Announce to existing list + Twitter + your warm audience (5K) Day 2-3: Ask past winners to share in their audience + tag relevant communities Day 4-6: Organic word-of-mouth + retargeting (ads to website visitors) Day 6-7: "Last 24 hours" urgency push PROMO MESSAGING DON'T SAY: "Free stuff!" SAY: "Enter to win the Pro bundle that costs $2,500. I'm giving away full access for 3 months. Only 7 days to enter." ← Anchors value, creates urgency, clarifies scope. EXPECTED OUTCOMES • Email signups: 800-1200 (depends on promotion reach) • Email quality: 65-75% open rate (high because they self-selected) • Conversion to customer: 8-12% (these are warm leads, not cold) • Revenue impact: 70-140 new customers at your standard CAC POST-GIVEAWAY NURTURE Day 1-7: Daily email (intro + success stories + limited-time bonus if you join) Week 2: Normalize to 2x/week cadence ← Strike while they're engaged. Giveaway entrants have 40% higher conversion in first week than cold list.
About this skill
Your last giveaway brought in 2,000 new subscribers. A month later most of them had never opened an email, your open rate had dropped, and your sender reputation took a hit. This skill plans a giveaway the way a lifecycle marketer would. The prize and entry form filter out prize hunters, the rules keep it legal, and success is measured by who is still engaged at day 30.
What it does
- Picks a prize with the "fan test" (would a non-fan want this at full value?) and pairs it with a consolation resource every entrant gets
- Sets entry friction: double opt-in, one niche question that filters entrants and doubles as audience research, and capped, confirmed-only referral entries
- Drafts official rules: free entry path, eligibility, ARV, odds, draw method, claim window, platform release, and tax notes, with the volatile thresholds flagged
- Builds the promo calendar from launch to winner announcement, plus a 3-email welcome sequence and a day-30 sunset for disengaged entrants
- Catches bad premises like purchase-to-enter (an illegal lottery), follow-like-tag mechanics that never touch your list, and unrealistic entry targets
- Diagnoses a past giveaway that went wrong and builds a rescue plan for the cohort you already have
What you get
A complete giveaway plan: prize, entry mechanics, rules summary, day-by-day promo calendar, welcome and pruning emails, and a scorecard built around cost per retained subscriber.
Best for
Newsletter writers, YouTubers, podcasters, and small creator businesses who want subscribers who read, not a spike that wrecks deliverability.
SKILL.md preview
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name: list-growth-giveaway-planner
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