Short-Form Content Performance Report
Turns your Instagram, TikTok, or LinkedIn post export into a plain-English report: normalized results, real patterns, next-cycle plan.
Before & after
Same prompt, same agent — the only difference is the skill.
Looking at content metrics can help you understand what resonates with your audience. You'd want to look at things like views, engagement, and maybe which topics perform best. The specific metrics depend on your platform. What platform are you most active on?
CONTENT PERFORMANCE REPORT: QUARTER 3 OVERVIEW: Total reach: 1.24M (↑ 18% from Q2) Avg engagement rate: 6.8% (↑ 1.2 points) Subscriber growth: +4.2K net new (↑ 31% faster than Q2) Revenue impact: 3.2K affiliate + sponsorship (new revenue stream) TOP PERFORMERS (Topic): 1. "Quick productivity hacks" → 156K views, 9.2% engagement (WINNER) 2. "Behind-the-scenes process" → 89K views, 11.1% engagement (high quality) 3. "Tool comparison" → 67K views, 7.3% engagement (steady performer) UNDERPERFORMERS: ← "Advanced tutorials" → 23K views, 3.1% engagement (too niche) ← "Podcast clips" → 18K views, 4.2% engagement (repurposing not working) FORMAT ANALYSIS: Long-form video (8-12m): 7.4% engagement, avg 102K views Short-form (60s): 8.9% engagement, avg 230K views, BUT hard to monetize Blog posts: 4.1% engagement, 62K views (weak format for you) AUDIENCE FEEDBACK: • 89% of comments want "more behind-the-scenes" • 3 DMs asking for templates (product opportunity?) • Lowest retention: last 2 minutes (thumbnail/hook promise not delivered) CLICK-THROUGH ANALYSIS (Affiliate): Amazon links: 1.2% CTR, 0.3% conversion (low) Tool affiliates: 3.8% CTR, 2.1% conversion (strongest) Sponsored products: 8.1% CTR (but only tested twice) CRITICAL INSIGHT: You're building credibility (trust signals up), but monetization is thin. Quick wins: → Lean into short-form (8.9% engagement) + sprinkle sponsorship integrations → Kill blog posts (weak format for your audience) → Expand tool affiliates (your best-performing link) → Test product sales (3 DMs = latent demand) NEXT QUARTER: Shift 40% effort to short-form + 1 sponsorship per month.
About this skill
Know what is working in your posts in five minutes, in plain English. Results are compared fairly before any pattern is named.
What it does
- Normalizes for post age, posting volume, boosted posts, and viral outliers
- Tags every post by format, topic, hook, and timing, and names patterns only when they repeat
- Explains shares, saves, non-follower reach, and watch time in plain sentences
- Compares this period with the last using medians and counts, not just totals
- Ends with one takeaway and a next-cycle plan with a single experiment
What you get
A short report: takeaway, summary, what worked and what didn't with evidence, outliers, next-cycle posting plan, and an experiment with a win condition.
Best for
Creators and small brands posting on Instagram, TikTok, LinkedIn, Facebook, or Threads who want decisions from their exports.
SKILL.md preview
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name: content-performance-report
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