Content Back-Catalog Audit: Find Winners and Cuts
Ranks your past posts, videos, or issues against your median, finds repeat patterns, and says what to make, refresh, or stop.
Before & after
Same prompt, same agent — the only difference is the skill.
You could look at your video performance metrics like views, watch time, and engagement. You might analyze which topics or formats resonated most with your audience. You could check which videos led to more subscribers and what patterns those videos had in common. I'd recommend looking at YouTube Analytics to see which videos got the most clicks and retention. You could then identify themes and try making more content like your top performers. What metrics are most important to you?
CONTENT AUDIT FINDINGS WINNERS (Replicate format & topic) Rank 1: "How to Launch Without Burnout" (47K views, 8.2 min avg watch time, 6.3% CTR) Pattern: Personal story + 4-step framework, 12-14 min length Rank 2: "Competitor Teardown: Top 5" (32K views, 7.1 min avg watch time, 5.8% CTR) Pattern: Visual breakdown format, snarky commentary Rank 3: "Live Case Study Interview" (28K views, 6.9 min avg watch time, conversational) Pattern: Guest-led, unscripted LOSERS (Deprioritize or archive) Overproduced tutorials (avg 2.1K views, 3.2 min watch time) Theme: Too polished, no personality ACTION PLAN • Batch-produce 4 more personal story episodes (template: Rank 1 format) • Partner with 2 guests for case study series (Rank 3 format) • Repurpose Rank 1 winners into short clips for YouTube Shorts • Do NOT invest in tutorial series until engagement recovers Understanding: This tool surfaces what worked, not why; test variations one variable at a time
About this skill
Your analytics show which posts got the most views, but those totals favor old content and content published after your audience grew. So you can't tell what actually worked or what to make next. This skill puts your back catalog on a fair basis, compares each piece to your own median, and turns the patterns that hold up into a short list of next pieces to make, old pieces to refresh, and formats to drop.
What it does
- Picks the metric that fits your goal (reach, depth, follower growth, or revenue) before it ranks anything
- Adjusts for content age, audience growth, and format so a 3-year-old video isn't ranked against last month's Reel
- Flags results that come from collabs, paid boosts, or outside shares so one lucky outlier doesn't become a strategy
- Tags every piece by topic, format, hook, length, and packaging, then reports the win rate for each tag with the sample size
- Sorts the catalog into four actions: double down, refresh, repurpose, and stop making, with specific next pieces named
- Explains why open rates, lists of only your best pieces, and small samples can mislead
What you get
An audit report: a short bottom line, a table of top and bottom performers scored against your median, a table of patterns with hit rates, an action list naming your next pieces, one or two tests to run, and a list of the data gaps that limit the conclusions.
Best for
Newsletter writers, bloggers, podcasters, YouTubers, and multi-platform creators with 20 or more published pieces who want to know what to make next and what to stop making.
SKILL.md preview
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