30-SECOND TEASER — production plan, scoped for AI-generated + screen
capture so you can actually make it without a crew.

THE 30-SECOND DISCIPLINE
Every second is contested. One idea, one payoff. A teaser that explains
the whole product fails; a teaser that makes one promise and shows one
proof works.

SHOT LIST — timecoded, with source per shot
  0:00–0:03  HOOK. The problem as a visual, not a claim. Screen capture
             of the messy before-state (the cluttered spreadsheet, the
             10 open tabs). No logo yet — earn the logo.
  0:03–0:09  TENSION. Let the pain breathe for 2 beats. Motion + a
             single line of on-screen text. This is where sound-off
             viewers decide — caption it.
  0:09–0:20  REVEAL. The product doing the one thing. Real screen
             capture, sped up 1.5×, cursor motion smoothed. This is the
             only "product" section — resist showing five features.
  0:20–0:26  PAYOFF. The after-state. The clean result, the time saved,
             the number.
  0:26–0:30  CTA + logo. One action. URL held on screen the full 4s.

AI-GENERATED vs SCREEN CAPTURE — per shot
  Hook/payoff b-roll → AI-generated is fine (abstract, mood).
  The reveal (0:09–0:20) → REAL screen capture only. AI-generated UI
  looks fake and kills trust in the exact moment you're building it.
  This split is the one that separates a teaser that converts from one
  that looks like an ad for nothing.

NON-NEGOTIABLES
  • Captions burned in — most views are sound-off, and the hook line
    must land silently.
  • First frame is not your logo. It's the problem. Logo-first teasers
    get scrolled.
  • 9:16 master, 1:1 and 16:9 crops exported — check the CTA stays in
    frame on all three.

Give me the one thing the product does best and I'll write the on-screen
text for each shot.