Video Production Brief and Shot Plan
Scopes a marketing video before production: runtime and word budget, timed sections, cutdowns per platform, asset list, AI footage limits.
Before & after
Same prompt, same agent — the only difference is the skill.
Here's how to approach a 30-second product teaser: **Structure**: - 0-3s: Hook — grab attention immediately - 3-10s: Problem — what pain does your product solve - 10-20s: Solution — show your product in action - 20-27s: Benefit — the payoff - 27-30s: CTA — what to do next **Production tips**: - Use screen recordings of the actual product - Add captions since many watch without sound - Keep it fast-paced - Use upbeat music - End with your logo and a clear CTA You could produce this with AI video tools, screen recording software, or by hiring an editor. Want help scripting it?
30-SECOND TEASER — production plan, scoped for AI-generated + screen
capture so you can actually make it without a crew.
THE 30-SECOND DISCIPLINE
Every second is contested. One idea, one payoff. A teaser that explains
the whole product fails; a teaser that makes one promise and shows one
proof works.
SHOT LIST — timecoded, with source per shot
0:00–0:03 HOOK. The problem as a visual, not a claim. Screen capture
of the messy before-state (the cluttered spreadsheet, the
10 open tabs). No logo yet — earn the logo.
0:03–0:09 TENSION. Let the pain breathe for 2 beats. Motion + a
single line of on-screen text. This is where sound-off
viewers decide — caption it.
0:09–0:20 REVEAL. The product doing the one thing. Real screen
capture, sped up 1.5×, cursor motion smoothed. This is the
only "product" section — resist showing five features.
0:20–0:26 PAYOFF. The after-state. The clean result, the time saved,
the number.
0:26–0:30 CTA + logo. One action. URL held on screen the full 4s.
AI-GENERATED vs SCREEN CAPTURE — per shot
Hook/payoff b-roll → AI-generated is fine (abstract, mood).
The reveal (0:09–0:20) → REAL screen capture only. AI-generated UI
looks fake and kills trust in the exact moment you're building it.
This split is the one that separates a teaser that converts from one
that looks like an ad for nothing.
NON-NEGOTIABLES
• Captions burned in — most views are sound-off, and the hook line
must land silently.
• First frame is not your logo. It's the problem. Logo-first teasers
get scrolled.
• 9:16 master, 1:1 and 16:9 crops exported — check the CTA stays in
frame on all three.
Give me the one thing the product does best and I'll write the on-screen
text for each shot.About this skill
Scope a video before anyone scripts, shoots, or generates it, so the script fits the runtime, the vertical cut keeps the product in frame, and the demo actually gets recorded.
What it does
- Sets the goal, format, runtime, and a spoken-word budget from the runtime
- Lays out timed sections with what is on screen, what is said, and asset status
- Plans aspect ratios, safe areas, cutdowns, and captions per platform
- Lists every asset needed and flags what does not exist yet, plus music and release rights
- Shows where AI-generated footage fits, where it fails (text, logos, consistency), and disclosure to verify
What you get
A one-page video brief: section flow, deliverables matrix, asset list, AI segment plan, and open risks.
Best for
Marketers and founders planning product explainers, launch videos, and social ads before handing off to an editor, a crew, or an AI tool.
SKILL.md preview
---
name: video-production-brief
description: Scope a marketing or product video before anyone scripts, shoots, or generates it - goal, format, runtime and word budget, section flow with timings, aspect ratios and cutdowns per platform, shot and asset list, where AI-generated footage fits and where it will fail, captions, music licensing, and missing assets flagged up front. Use when the user says "I want a 60-second product video", "scope an explainer for us", "plan a launch video", "what format should this video be", "make a shot list", "can we do this with AI video", "we need versions for TikTok and YouTube", or "brief our video editor".
---
# Video Production Brief
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