Topical Authority Map: Pillar and Cluster Content Plan
Turns your niche into a pillar-and-cluster content map: pages split by search intent, ordered to finish clusters, with internal links.
Before & after
Same prompt, same agent — the only difference is the skill.
Building topical authority takes consistent, strategic content. You'd want to identify core topics in your niche, plan a publishing cadence, ensure coverage of different formats and angles. What's your niche? What topics do you have credibility in? What platforms are you publishing on? Do you have an audience already? How much content can you realistically produce?
Delivers a TOPICAL AUTHORITY MAP with CORE TOPICS: your niche's pillar topics and subtopics, search volume per topic, difficulty scoring. CONTENT SEQUENCE: foundational content first, advanced content second, monthly publishing calendar. ANGLE AND FORMAT MIX: blog post, video, case study, tool breakdown, diversified. CROSS-LINKING STRATEGY: how pieces build on each other, internal link plan, and AUTHORITY SIGNALS: expert positioning, backlink targets, guest post strategy. Returns a 6-MONTH CALENDAR with exact publish dates, estimated effort per piece, and SEO priority. Installs into Claude and chains with other creator skills. Best for creators and small teams.
About this skill
You publish every week, but the posts don't rank. Some of them compete with each other, and your blog reads like a list of random ideas. This skill builds the structure behind your content. It decides which pages your site needs, which search intent each page targets, and which order to publish them in so you finish a topic before starting the next.
What it does
- Ties every pillar topic to what your site sells, and lists the adjacent topics you should skip for now
- Groups keywords into pages by search intent and overlap in search results, not by shared words, so your posts stop competing with each other
- Goes through each topic facet by facet (troubleshooting, comparisons, costs, segments, mistakes) to find gaps that peer sites leave open
- Ranks pages by business value, how winnable they are, and demand, then sizes the plan to how much you can actually publish
- Lists specific internal links for each page (up to the pillar, down to supporting pages, sideways to siblings) so no page is left without links
- Reviews an existing blog or keyword list and flags pages to merge, refresh, or redirect
What you get
A topical map that states the site's core focus and lists each pillar's pages in a table: primary query, intent, format, what's new on the page, demand, and priority. It also includes a phased publishing order, link rules, and a list of things to check in your keyword tool.
Best for
Bloggers, niche site owners, creators, and small e-commerce or service businesses building organic search traffic over months.
SKILL.md preview
---
name: topical-authority-map
description: Builds a pillar-and-cluster content map for a niche. It ties topics to what the site sells, groups queries into pages by search intent and overlap in search results, orders clusters so each one is finished before the next starts, and lists the internal links. Use when the user says "build me a topical map", "plan pillar and cluster content", "what should I write to rank in my niche", "group these keywords into articles", "my blog posts don't rank", "my posts keep competing with each other", "find content gaps vs competitors", or "how do I build topical authority".
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# Topical Authority Map
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